Final Exam - Executing Strategy Volkswagen do Brasil: Drving Strategy with the Balanced Scorecard Name: Roy Stoop Student number: 5877431 MSc Business Studies/Business Administration – Marketing Track University of Amsterdam (UvA) Date of submission: 23-10-2014 Case questions 1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? 2. Describe VWB’s new strategy and comment on it in terms of quality of strategic thinking. 3. Does the strategy map (Exhibit
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Overview: Industry * Mature product by 1990. Little or no growth domestically (Italy) * Export market experiencing large growth (20-25% per yr in European countries) Expect 2/3 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products * Limited or no seasonal demand * Highly competitive domestically over 2000 pasta manufacturers in Italy. Declining margins. * Pasta market is extremely price sensitive. * Barilla is the market leader in Italy
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Table of Contents Introduction 1 Sony 1 Sony Store 3 Methodology 4 Interview with Sony Store Executive 4 Interview with Sony Care Executive 5 Interview with Sony Technical Department Executive 6 The operation of Sony Store After-sales Service 6 Diagnosis 7 Congruence model of Nadler/Tushman 8 Organisational diagnosis 9 Input 9 Output / Problems derived from diagnoses 11 Objectives 12 Recommended Implementation Action: "SONY Store +" Programme 12 Further Implementation
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The Sony Ericsson joint venture is a case study that can be used to explore key international business strategies and concepts. 1. Sony & Ericsson’s motivations behind the joint venture (JV) The Swedish telecommunications company Ericsson‚ one of the “Big Three” mobile handset manufacturers in the 1990s‚ started to reach difficulty as it entered the new millennium. In 2001‚ Ericsson’s sales dropped by 52%‚ recording a $1.39 billion loss which preceded an announcement that would lay off 20%
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C Series. Sales Promotion Sony has promoted its product through different sale promotional strategies. For example‚ distributing a premium product is a standard promotion. The premium product is accessories that are case & pouch‚ mouse‚ docking station‚ and micro vault. These premiums supported absolutely VAIO C Series users to enhance when using it. Furthermore‚ VAIO C Series uses the sale promotion of price-off especially in Commart X’Gen Thailand or Sony Day Let’s Cheer that consumer can
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1) - What characteristics of the ODI contacts are likely to make it appealing/unappealing to chicken farmers Characteristics of the product : new contact lenses for nonhuman application • depth perception reduced to about 12" • visual acuity greatly reduced (astigmatism) • hydrophilic polymer : no irritation problem • slightly larger than the eye opening to keep it in place • red tint alters appetite of chickens and cannibalism tendencies • distortion built into the crown • inner eyelid
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IDEO Product Development: Case Analysis The FAB 5 February 28‚ 2013 Adedeji Akindele-Alo Lexi Artrip Elizabeth Lowder Morrell Turner Jessica Wright PROBLEM DEFINITION The ideas of IDEO and Handspring were different from one another in terms of development and time frame. Additionally‚ IDEO was working on products directly competitive to one another with the projects assigned by 3com and Handspring. The primary issue in the IDEO Product Development case is the question of whether
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Business Analysis on Sony Corporation for the years between 2001 and 2011 Overview Looking back on the past decade of Sony Corporation‚ opportunities walked along with challenges. The “combination of giants” between Sony and Ericsson caught attention of the whole world. The invention of mini vertical mobile phone promptly captured the youth market. When Sony Ericsson was at its best‚ its sales figures were ranking Top Three in European and American markets. However‚ since 2008‚ Sony Ericsson almost
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Marketing IBM 2014-‐2015 Harvard Business School : Case study TruEarth Healthy Foods : Market Research for a New Product Introduction There is many aspects that made the Cucina Fresca pasta successful. Here are some of them : TruEarth Healthy Foods was the first company to launch such a product so they had the advantages
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References: Project Management Institute. (2013). A Guide to the project management body of knowledge: PMBOK guide (5th ed.). Newton Square‚ PA: Project Management Institute Harvard Business School. (2002). Project management manual. (Vol. 9-697-034). Boston‚ MA: IPS Assoc. Mcfarlan‚ F. (2007). The atekpc project management office.Harvard Business School Case Studies‚ 9(308)‚ 049. Singh R‚ Keil Mark‚ Kasi Vijay (n.d). European
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