Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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the market and 70% globally. In 2006‚ it was the first digital music player to be integrated into an American automobile2.This increased the sales of iPod and profits of Apple in general. The launch of its newer generation has immensely increased the profits of Apple. In 2007‚ with the increase market shares of the iPods‚ Apple launched the iPhone to reduce the number of electronic gadgets one had to carry. The iPhone was able to generate 27% of the market shares that was dominated by Nokia.In 2008
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Last Man Standing by Norman Collins was quite an eye opening read. It walks the reader through the life of a WWI soldier on a daily basis. Norman Collins’ life revolved around the war. He joined when he was still a teenager and saw the battle through to its end. The hundreds of letters he sent home are written in great detail‚ regarding anything from his daily training routine to what he ate for dinner and also his requests for care packages. What better way to learn about WWI then from reading
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Which one is better‚ Apple or Samsung? Along with the rapid development of science and technology‚ electronic products has became a very important part of our life. And there are many electronic companies in the world such as Apple‚ Sony and Samsung. Apple and Samsung are two of the most famous electronic companies in the world. They both produce abundant kinds of electronic products such as smartphones‚ tablets and computers. So there are many comparisons of these two companies ’ products
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by delegating the jobs to them. He communicated with his army‚ if possible‚ one by one‚ to show his soldiers how he values them‚ to encourage them‚ for example‚ to conquer their fear of death. His leadership skills was also shown whenever there was a conflict‚ he always find the right words‚ ideas to solve it. Organizing When they were planning for the strategy that they would do to defeat the 250‚000 barbarians‚ he organized which his people would be grouped to do a certain job to achieve the objective
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I. Introduction. This external analysis of Apple Corporation uses an amalgam of Porter’s Five Forces‚ complementors‚ and elements of a PEST analysis to examine the threat levels in Apple’s market environment. Even though the analytical scheme is an amalgam of the various models‚ certain items are broken out for special attention below. First‚ in order to obtain an appreciation of that macroenvironment‚ an overview of Apple is offered. Apple is really involved in two businesses: the computer market
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Introduction Of Apple Inc. Apple Inc. is globally renowned as one of the leading companies‚ especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod‚ a digital music player and Macintosh‚ a personal computer released in 1984. Co-founded by Steve Jobs in 1976‚ the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized
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Abstract Apple Inc. (previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27‚000 retail employees. Apple also employs over 304‚000 U.S. individuals from development to transportations. As of September 11‚ 2012‚ Apple is the largest publicly traded company ever. Apple has established a unique reputation in the
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Steven Paul Jobs Before I start‚ think about a world with out iPhones. Because without Steve Jobs we wouldn’t have them. Steve Jobs was the inventor of Apple Inc. as many people already know. He had many accomplishments in his lifetime. I will be telling you them in the next few paragraphs. Steve also faced many troubles in his childhood including school and his biological parents and his adoption parents. But he became very successful facing all of his problem and fears.
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