the marketing team will have to decide to what extent they want to distribute the product and in what market segment they wan to place it. Packaging has the duel function of protecting the product and also of advertising the product‚ thus it is of great importance to use the right type of packaging. a. Market coverage decision • Intensive coverage; is where the manufacturer of a particular product requires that the product receives maximum market exposure in the specific geographic domain. (Strydom
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Explosion of Field – Dr. Phil and Oprah – O. J. Simpson and Prosecutor Marcia Clark • Predict what a jury will do from the demographic characteristics of jurors. • Predict what a jury will do from the individual characteristics--personalities--of the jurors. Does SJS Work? • Can consultants predict what a certain type of juror is likely to do? • Demographic Characteristics – Race? – Gender? – Politics? – Religion? – Education? – Age? Can consultants predict what a certain juror demographic
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In the past‚ media was transmitted through a top-down structure‚ and they are primarily one-way conversations. This is because traditional media is often either owned by large corporations such as Time Warner and News Corporation‚ or owned by the state. The content is also generated by the corporation and the state. Hence‚ individuals and ordinary people often do not get the chance to voice their opinions or give feedback to the authorities. However‚ since the advent of technology‚ the wiring of
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Three major disasters struck Texas in the 20th century. They left both wonderful and unhelpful social‚ political‚ and economic effects. The Texas City Explosion had the most lasting effects on the US. Many people died in the explosion‚ and many more were injured. There were so many people that were injured‚ that the hospitals were overcrowded and the Red Cross had to put up field stations to help the injured. As Wanda Lou Baker wrote in Past Stories‚ many of the injured were put on the lawn. The
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Do modern means of communication make our society better or worse? Modern communication has become an essential and inescapable part of our life. Our means of interaction have been improved to the fullest and we are now connected to others through the fastest and most reliable means of communication. So in a way or another‚ modern communication has provided us a privilege of keeping in touch with our relatives all over the world. To analyze the bigger picture‚ let’s compare communication these
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The Mont Blanc was carrying explosives and caught on fire igniting the Halifax Explosion. The Halifax Explosion is a defining moment in Canadian History because it’s the biggest explosion in Canadian History‚ it brought a lot of help from other places and it brought the war home to Canada. Halifax Explosion was a defining moment in Canadian History because it brought the war home to Canada. The Halifax Explosion was the only occasion when the horrors of modern warfare were visited in an important
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Modern living has made people of India weak‚ unhealthy and disease prone...Modern living means adopting the western culture‚ smoking‚ drinking‚ eating pizzas and burgers‚ etc.Also working at night times in a BPO or a Call Centre is now a days modern living.....But this makes u obese and also mentally sick as scientifically it is proved that brain automatically relaxes...So the people working in the companies become mentally ill and sick......Now don’t we see teens and adults smoking in shops‚ in
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The Halifax Explosion was a defining moment in Canadian history‚ due to the immense amounts of tragedy that it created. On 6 December 1917‚ two vessel collided in the Halifax Harbour destroying many parts of the city‚ killing nearly 2‚000 people and injuring more than 9‚000. In the text I will notify you of the collision. Following this will be information on the disaster that the collision induced. Lastly‚ I will speak of what was done to prevent the explosion from being even more fatal‚ for many
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HAS SOCIAL MEDIA AFFECTED THE PRINT JOURNALISM IN BOTSWANA INTRODUCTION Social Media according to Nigel Morgan the editor for social media collaboration is defined as the means of interaction among people in which they create‚ share and exchange information and ideas in virtual communities and networks. A study by Graham Jones shows that social media technology take on many different forms including magazines ‚Internet forums‚ weblogs‚ social networks‚ podcasts and social booking marking .According
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The Effects Social Media Has On Business Communicating in the 21st Century July 30‚ 2011 A lot of research has been done over the last few years to prophesize social media as a new form of customer-centric relationship building. Building a network or using social media to deepen customer intimacy has become the norm of today. However‚ what is often overlooked is the impact of social media to change behaviors‚ and the potential to use social media to impact a professional’s decision-making
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