Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India‚ that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats‚ which
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In India‚ that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates‚ or so it claims. In this project‚ we will study its marketing strategies. Big Bazaar’s main competitors are other business houses which are planning to enter the market as well as long established ‘Kirana’ stores which feel threatened by huge retail chains. BIG BAZAAR FOR THE GREAT INDIAN MIDDLE CLASS
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ELEMENTS OF FASHION BUSINESS MANAGEMENT ABSTRACT The purpose of this project is to understand‚ interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile‚ History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project‚ we compared our companies’ financial analysis to a competitor brand and did a comparative
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In The Bazaars of Hyderabad is a vibrant‚ colorful poem describing the bazaars of Hyderabad. This poem was written during the British Rule when Indians were asked to boycott foreign products and buy goods from traditional Indian bazaars. During this time‚ publication of Indian newspapers was banned so she might have thought the best way to spread the message to people was through her poems. In The Bazaars of Hyderabad begins with a question from the poet to the merchants in the bazaar about what
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Delhi‚ dealing in a variety of goods. It was 3 o’clock when we set out. Within half an hour we were there. We entered the market from the Red Fort side. What a crowded bazaar! There were large crowds of people at the shops. There were motor cars‚ rickshaws‚ scooters and taxies. The buses‚ too‚ were plying up and down the bazaar. We kept to the foot-path. Soon we were at the Fountain. There we saw the Gurdwara Sis Ganj with its golden dome. A large number of devotees were going in or coming out.
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objective is to identify whether the consumers are satisfied with the product and services‚ price‚ discounts provided by Big Bazaar. To identify different customer needs and wants. To understand consumer perception towards Big Bazaar To understand the changing market scenario THE SCOPE OF THE STUDY It aims to understand the customer satisfaction towards big bazaar big day It aims to understand the prospective customers It facilitates evaluation of the brand name and customer satisfaction
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In The Bazaars of Hyderabad ‘’In The Bazaars of Hyderabad’’‚ written by Sarojini Naidu is a vibrant‚ colorful poem describing the various stalls in the bazaars of Hyderabad as well as the social and cultural life of the city. This poem was written during the British Rule when Indians were asked to boycott the British goods and buy goods from traditional Indian bazaars. At the time she wrote the poem‚ publication of Indian newspapers were banned so she might have considered writing a poem to be
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FOOD BAZAAR 1. Explain different product categories of food bazaar? The different product categories of food bazaar are as follows I. Processed food & non processed food. II. Dry staples III. Wet staples The food bazaar stocked on an average 10‚000 stock keeping units (SKUs) & occupied on an average 5‚000 square feet retail space. The processed food non processed food contributed (60%) of food bazaar sales. Dry staples like rice‚ wheat‚ dal‚ spices etc. contributed
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Dear Respondent‚ We‚ the students of .... studying in the 1st year MBA are conducting a survey on “An Empirical study of drivers of customer satisfaction and loyalty in Indian retail Big Bazaars”. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. The information disclosed will be strictly used for academic purpose only. A. Personal Details Name ……………………………………………. Place……………………………………………. Age - Less than 18 19-25
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Integrated Term Project On “HATS” NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR (Ministry of Textile‚ Govt. of India) For the partial fulfillment of the degree of Bachelor of Fashion Technology F.P.Tech (Session 2011-15) IInd Semester Submitted By: AKANSHA RANA (2011203) NUPUR KUMARI (2011215) Submitted To: ASST. PROF. ANKUR SAXENA ITP Mentor NIFT‚ Jodhpur NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR (Ministry of Textile‚ Govt. of India) CERTIFICATE This
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