BMW strategy to achieve the continuity of the Mini Coopers brand was to maintain its original legacy as one of the world’s iconic vehicles ever made. Mini was first developed in the 1950’s by a gentleman named Alex Issigonis. Its original design was develop to be fuel efficient due to the global fuel shortage (Horatiu‚ 2012). In the early 1960’s‚ a guy by the name of John Cooper vision the Mini as sports car and created the very first Mini Cooper. Mini Coopers legacy since its creation in the 50’s
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MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
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Medical Malpractice LawyerAttorney Specializing in Medical Malpractice January 23rd‚ 2012 Finding a Competent Medical Malpractice Lawyer Finding a good medical malpractice lawyer is not a simple task. Some of these lawyers who claim that they are “good” are actually different from how they perform. The ability of a medical malpractice attorney should neither depend on how strong their advertisements are nor should depend on the strong affiliations that they belong to. A good medical malpractice
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Four medical cases that involve patients with bronchitis have been studied between the periods of 1866-1904. These cases can give an historian a large amount of information that can be used to understand more about the past. They give information surrounding the changes in treatment of bronchitis. They also give information about society such a class‚ religion and living conditions. Although‚ historians face challenges when trying to interpret old medical records‚ these can be overcome with perseverance
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1) Medical advances (new drugs‚ technologies‚ services and procedures). Medical advances are responsible for the increased healthcare costs. Patients demand these because they want the best healthcare possible. Physicians want these because they want the best for their patient‚ want to use cutting edge technologies for their status‚ for the increased financial reward for using them‚ and to practice “defensive medicine” (#3 below). With regard to drug trials‚ a study published in Health Affairs in
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Mini-Mental Status Exam JS scored twenty-eight out of thirty possible on the Mini-Mental State Examination. This shows no cognitive impairment without any clinical signs of cognitive impairment present. She received a perfect score on everything except two areas. The first one was only being able to recite only two of the three items to be remembered. Second area was difficulty counting back from one hundred by sevens (Demential Today website‚ n.d.). Fall Prevention Scale JS scored a total of
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Media assignment 2 notes. How does the advertising form influence the media product? When designing print ads to represent a product or service it can be very challenging for any designer as they have limited space to deliver their message effectively and clearly‚ so that the audience are converted into customers. The advertising form influences the media product. Billboards have to create a message very quickly as people passing by don’t really stop and pay complete attention so in this way
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Here Comes the iPad Mini Apple has done it again. The iPad mini is the latest Apple idea that could be in stores by November. The global popularity of the iPad has triggered Apple to make this new smaller version of the product. As we all know‚ every new Apple creation of the last decade has made an enormous hit. These products have changed the way we use cellphones and listen to music. Also‚ Apple has sparked a new way to use the worldwide web with the massive improvement of the tablet. Apple
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Hospital Supply Inc.: A quantitative analysis I. Introduction: Hospital Supply‚Inc.‚produced hydraulic hoists that were used by hospitals to move bedridden patients. The costs of manufacturing and marketing hydraulic hoists at the company’s normal volume of 3‚000 units per month are shown in Exhibit 1. EXHIBIT 1: Cost per unit for hydraulic hoists Unit manufacturing costs: Variable materials $550 Variable labor 825 Variable overhead 420
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Evaluate the industry structure of luxury goods industry(40%). Industry structure of luxury goods industry should be analysis from Porter’s five forces model which are threat of entry‚ threat of substitute products‚ the power of suppliers‚ the power of buyers and rivalry among existing competitors. Threat of entry depends mainly on the entry barriers and the likelihood and capabilities of actual players to retaliate. The barriers of new entrants can be technological‚ financial‚ strategic and
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