guide examines case studies‚ a form of qualitative descriptive research that is used to look at individuals‚ a small group of participants‚ or a group as a whole. Researchers collect data about participants using participant and direct observations‚ interviews‚ protocols‚ tests‚ examinations of records‚ and collections of writing samples. Starting with a definition of the case study‚ the guide moves to a brief history of this research method. Using several well documented case studies‚ the guide then
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AirTex Aviation 1. Did AirTex need a new control system at the time of the takeover? * “The management system that was in place was one woman who magically kept everything in her head. There was limited and almost incomprehensible formal system.” Sarah Arthur‚ the company’s accountant‚ had complete autonomy over the company’s information‚ and she kept this information private. * AirTex was in need of a more formalized accounting system‚ since accounting was a central department of the company
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2 New Product Development 2.1 Introduction New product development is a multi-stage process. Many different models with a varying number of stages have been proposed in the literature. We briefly review these models and propose a new model that is better suited to decision making regarding product performance and specification. In this chapter we start with a discussion of products and product life cycle in order to set the background for the later sections of the chapter. The outline of the
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K J Somaiya Institute Of Management Studies & Research 2011 Himalaya Herbal Healthcare A Brand Study By‚ Neerav Agarwal PGDM (A) Roll No. – 02 UNDER THE GUIDANCE OF Dr. Monica Khanna K.J. Somaiya Institute of Management Studies and Research SIMSR TABLE OF CONTENTS Himalaya Herbal Healthcare in India | 3 | Main Content | | 1. Segmentation Targeting and Positioning | 4 | * Segmentation * Target Group of Customers * Current Positioning Strategy | 6 |
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Tesco – Business Transformation Case Study Who would have thought that the food retailer famous for the slogan “Pile It High‚ Sell It Cheap” launched by Jack Cohen on an East End market stall in 1919‚ would have grown into one of the largest non-food retailers in Europe by 2007? What was it about Tesco that enabled it to move from being the poor relation to J. Sainsbury in the 1970s and 1980s to become the largest UK food retailer in the first decade of the 21st century? What was it that happened
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Professor Thomas R. Piper and writer Jeffrey DeVolder prepared this case solely as a basis for cla ss discussion and not as an endorsement‚ a source of primary data‚ or an illustration of effective or ine ffective management. The authors thank John A. Schweig of W. W. Grainger‚ Inc. (HBS MBA 1983)‚ and Mary A. Noonan of Arrow Electronics (HBS MBA 1990)‚ for their valuable contributions to the development of this case. This case‚ though based on real events‚ is fictionalized‚ and any resemblance
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Case study: supply and demand The aim of this case study is to examine how the ideas and techniques for self-management you read about can be used and adapted to fit personal circumstances. In this case – the story of Asma‚ a mother of two young children returning to paid employment – you will be asked to think how the ideas might be useful to her in managing her return. You may be asking why a decision to go back to paid work is being discussed in the context of a course about management. You may
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Module 7 Case Study 2: Transforming customer service for BRANZ Ltd. Abstract Porter’s value chain describes a comprehensive format of creating value within any business venture. It explains how to alter business inputs into outputs that are of greater value than the initial cost of creating the same outputs. According to Michael Porter‚ analysing the chain of activities in any organization will be of more value to the output and services compared to the summation of the cost of these activities
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ACCG926 – Corporate Accounting Case study – SEEK Limited The purpose of this case study is to illustrate how the accounting concepts discussed in this unit are applied in a listed company. SEEK Limited is listed in Australian Stock Exchange (Code: SEK) and it is the largest online employment classified company by market capitalisation in the world. The company has operations in three industries: Online employment classified advertising; the provision and execution of training courses; and
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Bicol University College of Education Daraga‚ Albay Case Study: A Child with Learning Disability Presented to Professor Hennie Pama-Lomibao Associate Professor IV 2nd Sem. S.Y. 2012-2013 Presented by: Rannel B. Buenabajo Carmen B. Barlizo Jessere T. Marco Primerose M. Arevalo Cindy R. Mangampo Introduction A learning disability is a neurological disorder. In simple terms‚ a learning disability results from a difference in the way a person
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