in general‚ relied on creative designs‚ high quality‚ and brand reputation to attract customers and build brand loyalty. The market for luxury goods was divided into three main categories: haute-couture‚ traditional luxury‚ and the growing submarket “accessible luxury”. At the apex of the market was haute couture with it very high-end “custom” product offering that caters to the extremely wealthy. Luxury goods manufacturers believed diffusion brand’s lower profit margins were offset by the opportunity
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true blue Indian luxury brand‚ the brainchild of the husband-wife duo‚ Neha and Pradeep Hirani‚ Kimaya is a leader in the Indian Fashion Industry with great sense of the luxury market in the Sub Continent. Its strong brand equity hinges on excellent couture and prêt imaging developed over a period of time‚ supported by great merchandising and operational expertise and customer relationship management. Founded in 2002‚ Kimaya brought about a revolution at the core of the fashion retail business‚ instilling
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FESTRUARY It was that time of the year again when the ‘engi-nerds’ let their hair down and soaked in the revelry. The pleasant weather of spring filled everyone with zeal and vigor as the college geared up for its festive season in the month of February. The term ‘festruary’ aptly described the atmosphere. Time of enjoyment‚ reveling‚ sense of celebration and an urge to bring a positive change in the society-these words aptly describe the spirit of Engifest‚ the annual cultural fest of Delhi
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Project History of Trends (1940-1950) Introduction/table of content Introduction/table of content 2 First Half decade 1940-1950 3 Second half of decade 1940-1950 4 Inventions in 1940 till 1950 5 First Computer 5 Fashion in the 40‘s 6 The ‘Sweater girls’ and ‘Pin-up’ girls 7 The New Look 7 Theatre de la Mode (theatre of fashion) 9 The birth of the Bikini 9 Cosmetics 10 Hairstyles‚ Turbans and Snoods 10 Literature 11 Music 12 Music 12 Movies 13 Dominant styles
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Burberry Burberry has positioned itself well among its competitors as a result of focusing on “functional luxury”. By augmenting its product line to include both fashion and continuity products‚ Burberry can meet the needs of a wider range of customers. The fashion component addresses the latest trends while continuity products maintain the integrity of the timeless and very classic Burberry “feel”. While many of its competitors do offer a complete product line of apparel and accessories‚ some
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Journal of Economic Geography Advance Access published October 23‚ 2007 Journal of Economic Geography (2007) pp. 1–18 doi:10.1093/jeg/lbm035 Global sourcing: insights from the global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization
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How is Singapore promoting herself as a luxury destination and what can be better done to meet future trends? 1. Defining Luxury Tourism 2.1 Luxury Travel Sectors According to International Luxury Travel Market (ILTM)‚ the luxury travel sector is characterized by uniqueness and brand imagery. Uniqueness is the fusion of quality‚ creativity and a reputable culture of knowledge‚ skill and expertise while brand imagery is the emotional communication that one feels with the image associated
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Global Fashion Giants: Gucci and Louis Vuitton In order to understand the key success factors required for any fashion powerhouse to succeed in the global scenario‚ we decided to look at two of the world’s largest fashion conglomerates – Gucci and Louis Vuitton. We looked at the evolution of these companies and also at the different strategies these companies have employed over time to achieve the position in the world fashion market they have today. This analysis helped us in figuring out the feasibility
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companies‚ which was popular among buyers from all over the world for a long period of time. In 1999 a new legend was born with the launch of Jadore Eau de Parfum‚ a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit (Grainger‚ 2010). This perfume instantly became famous and one of the reasons for such success is appealing commercial campaign. As a result‚ many women purchase this fragrance‚ because they want to look as
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Paramount. In 1957‚ the world‚ at last saw that marvelous movie. The motion picture was written by Leonard Gershe‚ produced by Roger Edens and directed by Stanley Donen. Richard Avedon inspired Gershe ’s story with his innovative photographs of haute couture and was‚ thus‚ hired as "special visual consultant" for Funny Face. The movie stars Audrey Hepburn (Jo Stockton)‚ Fred Astaire (Dick Avery)‚ Kay Thompson (Maggie Prescott)‚ Robert Flamyng Paul Duval) and Michel Auclair (Prof.Floster). The genre
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