Couture beginnings The first designer who was not merely a dressmaker was Charles Frederick Worth (1826–1895). Before the former draper set up his maison couture fashion house in Paris‚ clothing design and creation was handled by largely anonymous people‚ and high fashion descended from style worn at royal courts. Worth’s success was such that he was able to dictate to his customers what they should wear‚ instead of following their lead as earlier dressmakers had done. The term couturier was in
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ROUGH DRAFT THE FASHION INDUSTRY: HOW IT WORKS Ever wonder what Yves Saint Laurent‚ Donna Karen and Giorgio Armani do all the time? Work! Fashion is fun creative unique and a very complex process. There is so much misconception deliberate and inadvertent misinformation and ignorance surrounding the fashion world that it is difficult to get a clear‚ unbiased picture of how it really works? Therefore‚ for a better understanding of the subject Fashion itself meaning is a general term for a popular
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lowering its price can increase brand loyalty for younger customers and eventually get a financial benefit from it. Opportunities: 1. Advertising its French and Japanese "haute couture" so that it can emphasize its uniqueness. Threats: 1. Or customers’ general fashion sense and Kenzo’s brand image("haute couture") may be threatening its marketing strategy. 2.Kenzo’s target market is mostly between the ages of 30 and 40. Threats to Opportunities 1. Kenzo used be a unique brand
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Valentino Clemente Ludovico Garavani is one of Italy’s most important and famous haute couture designers who is very well known for his red carpet gowns and romantic creations. He was born on May 11‚ 1932 in Lombardi‚ Italy and since he was very young he was interested in fashion so when he turned 17 he decided to study in Paris at the Ècole des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne. After his studies he was an apprentice at Jean Dessès where he practiced his sketches and
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How does the power of the human imagination influence artists and designers in producing fantastic‚ dreamlike creation? Have you ever imagined you slept in an ‘over-sized’ shirt‚ as a bed you usually sleep on? Have you ever dreamt about dressing into a hot air balloon or have you ever thought that you saw a strange thing in the world which was a fish but had a human body? People always think these kinds of thoughts are over the top‚ but this is all about fantasy‚ our dreams and human imagination
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1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. Selected Awards Neiman-Marcus Award (1957) Economic Data Ownership The Chanel group is controlled
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Uniqueness and Status Consumption in Haute Couture Luxury Brands Chelsey Latter‚ Curtin University‚ C.Latter@curtin.edu.au Ian Phau‚ Curtin University‚ Ian.Phau@cbs.curtin.edu.au Chris Marchegiani‚ Curtin University‚ Chris.Marchegiani@cbs.curtin.edu.au Abstract This paper adds knowledge to the field of consumers’ need for uniqueness and status consumption and provides an insight into Australian Generation Y consumers’ purchasing intentions toward an haute couture luxury apparel brand and it’s ready
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There is something more in creating strong fashion brand than just marketing With her book ‘The End of Fashion’‚ long time New York Times fashion editor‚ Teri Agins makes a statement concerning the present zeitgeist in fashion marketing. She argues thriving in the field of fashion is not anymore about the designing itself‚ rather building a brand‚ which sells. Shifting away from the core competence and giving more weight to marketing efforts would be the key to success in her future of fashion
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beginnings in the late 17th century‚ the fashion industry is a globalized sector that works to meet the demand for apparel and dictates the trends for what should be worn. This industry consists of five distinct and separate levels. These levels are haute couture‚ luxury wear‚ affordable luxury wear‚ mainstream clothing‚ and discount clothing. The production part of the industry‚ that which takes the concept for a piece of apparel all the way to the hands of those who purchase it‚ is made up of four basic
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jersey sweaters‚ sailor tops‚ and skirt-jacket suits (Frank). Chanel’s shop in Rue Cambon was where she became famous by the early 1920 ’s (History). She was known of the Queen of Fashion (Frank). Chanel’s designs started to revolutionize Haute Couture by having comfortable yet stylish clothes (Farrer). Her clothes changed how women looked in appearance and how they looked at themselves (Sischy). Corset fashions were the base of women clothing for many centuries‚ then the modern and simple Chanel
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