Competitive advantage at Louis Vuitton and Gucci INTRODUCTION TO THE CASE: NAMES FIRST (2) This case explores the competitive advantage in the world of high fashion luxury goods. Does the advantage come only from the brand name or there are other advantages? Louis Vuitton and Gucci are brand names which are always associated with high fashion and are among the most successful international fashion houses. (3) THE FIRST PART OF THE PRESENTATION examines the value chain and the value system of the
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Context Page Introduction 2 History of avant-garde 2-3 Avant-garde in fashion history 3 Contemporary fashion and avant-garde 3 Discussion of Suzaan Heyns’ autumn/ winter collection 4 Discussion of Stiaan Louws’s 2011 autumn/winter collection 4-5 Discussion of Black Coffee’s 2013 winter collection 5-6 Discussion of Laduma Ngxokolo’s 2012 autumn/winter collection 6-7 Discussion of Thabo Makhetha’s 2012 collection 7 Conclusion 7-8 List of Illustrations 9-13 List of References 14-15
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say it‚ Burberry‚ but at a fraction of the price’. (‘Massluxe‚ the buzz on high street’‚ 23 September 2004.) In a variation on the theme‚ at around the same time that H&M was counting the press clippings from its Lagerfeld coup‚ French When Haute Couture Meets High Street clothing catalogue La
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CTE 3512 Exam 2 Study Guide Chapter 13: The Crinoline Period: 1850-1869 1. Crinoline Period a. The Crinoline is a device that holds womens skirts b. Dress reform c. Invention of the sewing machine and photography 2. Levi’s a. Blue denim trousers and were popular as durable pants for men of the California Gold Rush. 3. Turkish trousers a. Full legs that were gathered to fit tightly at the ankle. 4. Bloomers a. Cut of trousers retained this name but women;s undergarments were nicknamed
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Weaving an Industry for India: Fashion lessons from Europe TABLE OF CONTENTS DECLARATION 2 ACKNOWLEDGEMENT 3 ABSTRACT 7 CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8 1.1 MAJOR CLASSIFICATIONS 9 1.2 THE FASHION WEEKS 10 1.3 RETAIL STORES AND IN-HOUSE DESIGNERS 10 1.4 DESIGNERS CUM ENTREPRENEURS 10 1.5 THE BIG FAT INDIAN WEDDING 11 1.6 NEED FOR COMMERCIALIZATION 11 CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY 12 2.1
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FASHION AND FASHION ACCESSORIES FASHION Fashion is the style that are accepted and used by a particular group of people at a given time. It’s what designers create for a selected population which later becomes a trend. To be a fashion an item must possess style. It must be unique and different from regulars. Fashion must over time change. Fashion is current that refers to the styles in clothes‚ cosmetics‚ foot wears‚ life style and behavior. Fashion is like a train. It will come and go. If you
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Upon entering the exhibition one enters a calm space with soft music playing in the background. Looking up towards the high raised ceiling you can see Nanine Linning’s opera inspired performance piece with van Herpen’s extravagant costumes and haute couture creations in larger than life projections on the bare white walls. Below these displays one would find the original costumes as seen in the performance. Referring back to the contrast between old and new‚ or rather ancient and innovative‚ it
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SYNOPSIS The case study is about Haute Couture Fashion Bhd (HCF) and how it ran into trouble in early 2009. HCF was established in the 1974 with first fully equipped factory in Penang then started out as a small unlisted family business in the clothing manufacturing business. HCF has very quick established as high quality manufacturer of both men’s and women’s clothes. The case relates‚ in particular‚ to the problems currently being faced by HCF. Its new Managing Director‚ Jeffrey Cheong had just
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What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists‚ moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style‚ that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time‚ of a fashion is critical in the development and marketing
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Pre 1900’s Fashion In the early 1900’s also known as the Edwardian Era‚ fashion was more important than comfort. It was an era if elegance and grace‚ clothing was considered a status symbol. The silhouette of the early 1900’s was an “S” shaped figure‚ female bodies were corseted to a small waist with exaggerated curved hips and buttocks. It was very important the women wore corsets throughout the early 1900 and even before that time. Thus‚ added emphasized on the waist giving the women various
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