forward thinking series ‘Evolution of beauty’ Dove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so‚ all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics
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Communist Threat Essay Australia responded to the threat of communism both internally and externally. Australia responded to various external threats during the 1950’s. The first threat was the Korean War in 1950 to 1953. Following 1945‚ Korea had been divided into communist North Korea‚ supported by the Soviet Union and later China‚ and non-communist South Korea‚ supported by the United States. North Korea invaded the South‚ and gained control of almost the entire country. Us president Truman
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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The Politics and Culture of Abundance‚ 1952-1960 Week 11: October 29th‚ October 31st and November 2nd Readings: Schultz (chap. 27) Audio: Why I Oppose the War in Vietnam (1967) by Dr. Martin Luther King Jr. The Sixties Week 12: November 5th‚ November 7th and November 9th Readings: Schultz (chap. 28) Vietnam and the Limits of Power Week 13: November 12th‚ November 14th and November 16th Readings: Schultz (chap. 29) Book Review Due November 16th America In the Information
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also those surrounding them. Therefore‚ if individuals learnt to let go and forgive‚ they may feel a sense of closure. During the Vietnam War‚ Nick Ut‚ a famous war photographer took a significant shot of Kim Phuc at the time aged 9‚ running naked with her back on fire away from the town which had been bombed by Americans. The photograph depicts the consequences of war on innocent civilians like Kim Phuc. The fire on her back has left her skin permanently damaged which often requires specialist massage
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During a mission to Vietnam‚ hunger spread in the Chinese navy like a virus. Vietnam was having a war with the US‚ and food supply just wasn’t enough. Fortunately‚ a soldier faced this challenge with a positive attitude and changed the situation significantly. This soldier is my grandfather. Unlike all those soldiers that complained‚ and moaned endlessly‚ my grandfather faced this inevitable challenge with a positive attitude. Not only did he fixate his eyes on positive things‚ he also changed the
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Leo’s voice pushing me to join him. “I don’t want to waste the summer thinking and talking.” “I just want to think clearly‚” I responded. “That’s why I want you to come. We need a thinker to tell the story of our war.” “We wouldn’t get the same benefits our fathers did in Vietnam‚” I said. “For example‚” Leo asked? “For one thing‚ Bob Hope is dead‚ and we would be deprived of seeing Beyoncé in red‚ white‚ and blue panties like the ones Raquel Welch wore for the troops.” Leo gave a frown‚ and
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remembrance of nature‚ now a painting of red. There were a thousand mirrors‚ each with a different person reflecting the same expression of horror‚ embedded in a brown blanket of buildings. This was not a battlefield‚ it was merely a repercussion of the Vietnam War. The drafting of soldiers was only a waste of our country’s youth‚ and it has led to the death of many. The patch of green‚ the bulls eye of the campus was now surrounded with a swarm of green and brown; the cunning antagonist of Kent State. ~Two
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His task in Vietnam was among the most complex and challenging ever faced by an American military leader. As MACV commander‚ Abrams was responsible for implementing the Vietnamization program‚ which had originated in the Johnson administration and which was announced with much public fanfare in 1969 by President Richard M. Nixon. Abrams viewed the Cambodian incursion of 1970 as a means of keeping Vietcong and NVA pressure off the gradual American withdrawal and turnover military responsibility to
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This is a movie about the Battle of Mogadishu or commonly known as Black Hawk down. It started on the 3rd of October with what was supposed to be a quick “snatch and grab” operation. The operation was only to last thirty minutes. Under the command of Capt. Mike Steele they were to insert soldiers to capture two top lieutenants of a warlord Mohamed Farrrah Aidid. Things went terribly wrong when a black hawk was shot down by an RPG (rocket propelled grenade). It then became a rescue mission to save
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