Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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A RESEARCH PAPER ON TOYOTA MOTOR COMPANY Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture‚ assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely
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THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma‚ Ethiopia July 2001 Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE May‚ 2009 COPY RIGHT BY FIREW KIFLE GUDERO MAY 2009 THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR Thesis Approved:
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1 Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts CARLOS J. TORELLI ALOKPARNA BASU MONGA ANDREW M. KAIKATI 2 Carlos J. Torelli (ctorelli@umn.edu) is Assistant Professor of Marketing‚ Carlson School of Management‚ University of Minnesota‚ 19th Avenue South‚ Minneapolis‚ MN 55455. Alokparna (Sonia) Basu Monga (alokparna.monga@moore.sc.edu) is Assistant Professor of Marketing‚ Darla Moore School of Business‚ University of South Carolina‚ 1705 College
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BAsic ReseARch PAPeR BAsic ReseARch PAPeR Autophagy 9:5‚ 1–16; May 2013; © 2013 Landes Bioscience Inhibition of the autophagic flux by salinomycin in breast cancer stem-like/progenitor cells interferes with their maintenance Wen Yue‚1‚2‚† Ahmed hamaï‚1‚2‚† Giovanni Tonelli‚1‚2 chantal Bauvy‚1‚2 Valérie Nicolas‚2‚3 hugo Tharinger‚2‚3 Patrice codogno1‚2 and Maryam Mehrpour1‚2‚* 1 † These authors contributed equally to this work. Keywords: breast cancer stem-like/progenitor cell
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A review of Guava (Psidium guajava) Anthony C. Dweck FLS FRSC FRSH Dweck Data Introduction In the next of our series on Far Eastern plant we look at Guava or Psidium guajava In folk medicine‚ extracts of roots‚ bark‚ and leaves are used to treat gastroenteritis‚ vomiting‚ diarrhoea‚ dysentery‚ wounds‚ ulcers‚ toothache‚ coughs‚ sore throat‚ inflamed gums‚ and a number of other conditions (Morton 1987). This plant seemed worthy of an in depth review. Family: Myrtaceae Common names: Common
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Chapter: 1 Introduction about the study 1.1 INTRODUCTION The project work entitled a study on Incentive as motivation Factor with special reference to Toyota is mainly conducted to identify the factors which will motivate the employees. Management’s basic job is the effective utilization of human resources for achievements of organizational objectives. The personnel management is concerned with organizing human resources in such a way to get maximum output to the enterprise and to develop
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that will increase in importance over time. Somewhat similarly‚ the subject of purchasing and supply management has received insufficient coverage in the past (La Londe 1988) and continues to be underrepresented vis-à-vis other logistics topics (Miyazaki‚ Phillips‚ and Phillips 1999)‚ despite the key role that purchasing plays in a firm’s overall logistics system including product design and selection‚ procurement of transportation and third-party logistics services‚ supplier selection‚ and the management
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[pic] Introduction “A driver of Change in Aerospace and Defense” Airbus Industrie‚ was founded in 1970 as a consortium of the principal aerospace companies of Germany (Deutsche Aerospace‚ now a Daimler-Chrysler subsidiary known as DASA)‚ France (Aerospatiale Matra)‚ England (Britain’s Hawker Siddeley‚ later BAE Systems)‚ and Spain (Construcciones Aeronauticas‚ CASA). Airbus has a fleet of nine basic models‚ a customer base of 171 operators‚ and an order backlog for 1‚445 planes. All of its planes
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Economic Analysis of Airlines Index | 1. | Background of Japan Airlines | P.1 | 2. | Vision | P.1 | 3. | Mission | P.1 | 3.1 | Supplementary | P.1 | 4 | Targeted customers | P.2 | 5. | Flight routes & destinations | P.2 | 6. | Market strength | P.3 | 6.1 | Domestic Business | P.3 | 6.2 | International Business | P.4 | 7. | Pricing Strategy | P.5 | 8. | Market share | P.6 | 9. | Financial Statement | P.7 | 10. | Organization Structure |
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