Enemies of trust: Trust in tumultuous times: Stressed situations in organizations such as merger‚ reorganization‚ or layoff are situations where people look for something that can provide partial answer to the question: “What does this mean for me?” * Snatches of remembered conversations. * Innocent statements can be assigned deep sinister meaning. – misinterpreted * Emails can be analyzed word by word Don’t speculate about the future. Treat employees like grown-ups (so:) * In
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marketing strategy/ more creative advertising strategy Next? 1) Medical health for the elderly (try aerobics‚ yoga and balance games: whether the console can help improve balance) 2) about to release the latest fitness gadget called Walk With Me (age:9-95) -> excellent revolution of turning exercise into a game
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To: Donald Janus From: XXX Date: XXX Subject: Advising a price promotion plan for Culinarian cookware [pic] Culinarian is a strong brand that is ready for a successful 2007. We have reviewed the marketing mix of push vs. pull tactics‚ compared them to the industry‚ and examined past performance in this area. Most importantly‚ we have examined 2004’s price promotion and drawn conclusions that have allowed us to make recommendations for this coming year. Outlined below are our
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1) What are Wal-mart’s competitive advantages? a. Large variety of products and services b. Extremely well known brand name c. Superior IT systems d. Volume purchasing power e. Lots of investment capital 2) How sustainable are those advantages? a. The ability to offer a wide variety of products and services is essential to their business model‚ however by expanding the number of product/services too much or too quickly‚ their variety can become a liability. Have a large variety of products/services
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Loctite Corporation – International Distribution Fifty years of business has been good to Loctite‚ a manufacturer and marketer of adhesives‚ sealants‚ and other related products. Most recently‚ the company has started thinking about its international distribution strategy in Hong Kong; Loctite has turned to its already-established and successful ventures in other foreign countries to explore its potential strategies and find a model for success in Hong Kong and ultimately greater China. Currently
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The case revolves around the Regal Carnation Hotel‚ located in Guam. Partly narrated by Steve McKenzie‚ he described his experience with the Regal Carnation Hotel. In his description of the situation‚ the “me too” approach to hotel management led to poor service‚ false representation‚ and a pricing plan that does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years‚ Guam has experienced
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THE COMPANY Founded in 1903‚ the Harley-Davidson Motor Company set out with a goal of “taking the work out of bicycling” (Austin‚ 2003‚ p.1). Despite beginning in a shed just 17 years prior‚ Harley-Davidson was able to rapidly transform into the world’s largest motorcycle manufacturer by 1920. Along with the establishment of a dominant worldwide presence‚ Harley-Davidson forged a defining company image. Company CEO Jeff Bleustein described Harley-Davidson’s image as “a little bit special‚ a little
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A Reverse Innovation Playbook This case tells us about developing ideas in the emerging market and persuading them to emerged markets. It demonstrates how the companies following the reverse logic focus on major changes such as remodeling the organizational structures‚ restoring product development and manufacturing methods and reorienting sales force. The article cites example of an Organization Sara’s and how Toyota accepted its technology for emerging as well as western markets. Executing
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Mead Professor McCormick Sociology 2 December 2012 District 9 Though this may seem like any other stereotypical extra-terrestrial movie‚ District 9 is unique in that it creates a scenario showing human discrimination towards alien begins; something that is an obvious metaphor for all racial discrimination. District 9 shows a world where the battle for previously eliminated racial equality resurfaces. It is no coincidence that District 9 is set in South Africa‚ where apartheid‚ discrimination mainly
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District 9 is more evolved as a science fiction film than Avatar if one analyses the following themes portrayed in the films: The Alien as the “other”‚ Genetic transformation and Dystopia through the use of camera angles and shots‚ colours and music. District 9’s prawns are seen as disgusting creatures that have no recognizable hierarchy‚ no drive and no understanding of their situation. They are just animals that have the misfortune of landing in Johannesburg. The main prawn in District 9 is Christopher
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