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    Carnival for Marketing

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    metrics that are most important to monitoring results for a cruise line company like Carnival would include but are not limited to Revenues by Geographic Area (you can monitor which region is more profitable)‚ Balance Sheet‚ Revenue by Segments (Carnival offers both cruises and tours) and Selected overall that would include fuel consumption‚ cruise operating expenses break down and passengers carried during a specific cruise line trip. (Attached is an example of Carnival’s Revenue by Segment statement)

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    Venice Carnival

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    Culture of the Venice Carnival The Venice Carnival first started in the 14th century. The word carnival‚ in Italian carnevale‚ Latin meaning means to take away or remove meat. Carnival takes place just before Lent‚ the forty days that mark a season of sorrowful reflection‚ fasting and abstinence from fruit‚ eggs‚ meat‚ and dairy products. Carnival has so many different meaning for not only the Venetian people but to people all over the world. There are different variations of carnival all around the world

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    Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all. Question 1: What global forces have contributed to the growth of the cruise-line industry? Answer: The global forces which have contributed to the growth of the cruise-line industry are-

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    Starbucks Hbr Case Study

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    Starbucks Case Study Compiled By: Outline  Introduction Problem Identification Situation Analysis Alternative Actions Recommendation and Implementation Conclusion      Introduction   Starbucks’ brand strategy was captured by its “live coffee” mantra. Branding strategy: coffee itself service atmosphere  Areas of focus: ethical sourcing environmental stewardship community involvement The way I see it # 263 – Run when you can‚ walk when you have

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    HBR Chotukool Case Study

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    Godrej and Boyce: Chotukool Case study Question and Answers Q 1. Assess the business case for Chotukool. What are the critical success factors for their product to succeed? Answer: Godrej and Boyce’s product-Chotukool is an example of Disruptive Innovation. Disruptive innovation‚ a term of art coined by Clayton Christensen‚ describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market‚ eventually

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    Case 1(b): Riding the Tide of Growth- Carnival Cruise Lines Carnival Corporation Headquarters: Florida‚ USA Revenue: $10.9 billion (2011) Attracts about 10 million guest annually The emergence and growth of the cruise industry were mainly contributed by the arrival of new jet technology in 1960s. The shipment was transferred to cargo planes. Taking the advantage of this global change‚ in 1972 Ted Arison founded Carnival Cruise Lines with the ´´fun concept´´ and has made it become the largest

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    Carnival in Spain

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    Carnival in Spain The carnival is a public event that holds the characteristics of the circus. People usually dress up or wear masks during the celebrations as well‚ like a masquerade. Most of the people think that the event of the Carnival in Spain drew from "farewell to the flesh‚" that represents the immoderation that lead up to Lent‚ which is when the cheery season begins. Some think Carnival is a result from the Saturnalia‚ which is a roman festival‚ where people coddle themselves to a lot

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    Hbr - Eskimo Pie Case

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    Being that Eskimo Pie is a small operation with fairly thin margins‚ they would not qualify for an A or AA bond rating. Thus‚ I am assuming that any bonds they have issued have a BB rating. The long-term bond yield for BB bonds is 11.44%. The case does not provide any information regarding the required return on equity. However‚ by imputing the data from Exhibit 8c into a spreadsheet we can calculate Beta for comparable companies. I calculate the Beta for Ben & Jerry’s to be 1.5994. I calculate

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    Hbr Article

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    www.hbr.org Even as companies are being told that the future lies in globalization‚ some are severely punished for their international moves. A simple test can help you decide what makes strategic sense for your organization. When You Shouldn’t Go Global by Marcus Alexander and Harry Korine Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 When You Shouldn’t Go Global 8 Further

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    Trinidad Carnival

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    Trinidad Carnival Carnival is a festival of colours which is transformed into costumes‚ calypso‚ steel band music‚ dance and different foods and Caribbean art which attracts many people from the different countries. The carnival season is usually during the two weeks before the traditional Christian fasting of Lent. This is celebrated to mark an overturning of daily life.The roots of carnival both lay in Africa and France(Liverpool:57). Trinidad carnival is a very significant festival in the

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