New Product Paper 9/28/2012 Marketing 310-J What is the product name? Describe the product. The product’s name is “Any-Access Card”. The card is built with a special tiny chip in it. Each chip has a special code‚ thus each card is different. The basic function of the card is people’s identity and a photo is required on the card. You could enter all your personal information into the system and it could be your driver’s license and passport. Also‚ it could be used as credit card‚ debit card
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Introducing the ESSENTIAL hair product series into the market To: Mr. David Lau From: Mimien Shuk Chong Poon 101463816 Smiley Suet Man Lee 100088596 of Class: 21909F-3B Date: 27 April 2012 Hong Kong Institute of Vocational Education (Tuen Mun) 1. Executive summary To survive in a highly competitive market‚ a new product must adopt effective strategies to get a foothold in the market. Facing those strong and mature competitors like Pantene and Rejoice‚ Essential has to put
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Laura Sanchidrian Fuertes Laura Sanchidrian INTB 4202 Prof. Grigorios Livanis Spring 2014 Coke and Pepsi Discussion Assignment Compare the economics of the concentrate business to that of the bottling business: Why is profitability so different? Comparing the financial statements of the largest concentrate producers (Coca-Cola Company and PepsiCo) and those of the largest bottlers (CCE and PBG) we can easily identify numerous factors affecting their economies and profitability. The first
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Introducing a New Product to Russia Russia always has been a bit of a mystery and still is. There are few‚ if any reliable statistics on the people‚ media‚ distribution‚ business laws‚ material & labor resources‚ institutions ore traditions. The information was either unavailable or didn’t not exist. Because of the fear of draconian taxes and organized crime‚ statistics on an individual’s income may be under-reported. Things change rapidly in Russia and data may become quickly outdated before
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TATA ACE : CASE STUDY Q1 Sketch the Indian and Global scenario of Light Commercial Vehicle Industry? Ans.: In the light commercial vehicle industry‚ India was dominated by three wheelers and four wheeled vehicles with carrying capacity of 0.5 to 1.5 tons. Vehicles like passenger cars and SUVs are also being used a mode of transport to carry goods from one place to another. Rural areas are still dominated by conventional mode of transport like bullock carts‚ bicycle rikshaws‚ horse driven carriages
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drinks of all time. The successes of Coca Cola were not without failures. The reformulation of Coke’s flagship may have been one of the worst product failures of all time. However‚ this disaster may have begun stemming way before the introduction of New Coke. Coca Cola had been battling with Pepsi Cola since Pepsi’s introduction in 1903. Until just after World War II‚ Coca Cola had a commanding 60% market share1. Pepsi’s superior management decisions and marketing mix with the aging of the baby boomers
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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Marketing Research Case – HDTV Question 1: How can you assess market potential for the HDTV? Attempt a calculation of an optimistic and pessimistic forecast. * The market potential is defined as those in the population who can possibly buy a product. In this case the market potential would be the total number of households. The total number of households in 1990 is 93‚979‚592. This is all the households who do not have a TV current will buy a HDTV and any household that has a TV will replace
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The Coca-Cola Company Struggles with Ethical Crises I. Summary: Incepting in the late 1800s‚ Coca-Cola has been famous worldwide in beverage industry. Some widely recognized products are Coke‚ Diet Coke‚ Fanta‚ Sprite‚ Virgin Cola‚ etc. CocaCola dominated over PepsiCo in the US in 1993‚ leading in global soft-drink market and was the most-recognized trademark in the world. Its strong reputation was reinforced with philosophic practice‚ philanthropic initiatives‚ international market orientation
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could work towards our advantage in the introduction of corn and flour tortillas to the market. I strongly believe there will be minimal cultural concerns. On the other hand‚ there are several cultural commodities. For example‚ we would be introducing corn and flour tortillas into another Hispanic culture. We would also give Mexicans the joy since this product is not found in Puerto Rico. Corn and flour tortillas are nowhere to be found in Puerto Rico. However‚ Puerto Ricans eat a lot of bread
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