1. Who is BK’s target audience and what are its communication objectives for that audience? ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2. Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message
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The McDonald brothers ’ first restaurant‚ founded in 1937 in a parking lot just east of Pasadena‚ Calif.‚ didn ’t serve hamburgers. It had no playground and no Happy Meals. The most popular item on the menu was the hot dog‚ and most people ate it sitting on an outdoor stool or in their cherished new autos while being served by teenage carhops. That model was a smashing success--for about a decade. Then America ’s tastes began to change‚ and the Golden Arches changed with them. As cars lost some
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case study: mcdonald ’s Unit 1 Case Study Kelli D. Martin Columbia Southern University Characterize the four I’s. a. Issues: Obesity 64% of American adults are overweight or obese (Baron‚ p20). Economists took into consideration several factors: calorie intake‚ BMI‚ and work activities. These factors contribute to the failure to provide nutritional information about menu items (McDonald’s has recently added nutritional
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Burger King: A Whopping Strategy En Route to Recovery Siohong Tih At the end of 2002‚ Burger King‚ the second largest fast food hamburger chain in the world‚ was in financial trouble. Sales were dropping and its franchisees were confronted with heavy debts. One after another‚ its franchisees including its largest independent franchisee‚ AmeriKing‚ filed for bankruptcy protection. Burger King US’ sales in 2003 dropped to US$7.9 billion from US$8.3 billion the previous year. Burger King’s introduction
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secure for the company. In case of the pharmaceutical industry the rate of growth often demanded by the market to be sustainable for the company‚ usually would coerce the pharmaceuticals to engage in the low risk activities which was the same as in the case of Rumack. Usually in the case of the pharmaceutical companies producing and marketing a wider range of drugs would reduce the dependence on the so called specialized drugs. The strategy that has been employed in the case of Rumack seems to fit
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01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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deaf ears. Members of the executive team‚ for their part‚ find Jianguo to be largely indifferent to their input. Can Jianguo adjust to this new culture? And can he succeed without sacrificing his identity? Three experts comment on this fictional case study in R0901A and R0901Z. Katherine Tsang‚ the CEO of Standard Chartered Bank in Shanghai‚ explains the cultural differences between China and France and recommends that Jianguo push his thinking beyond the Chinese market. She also suggests that the
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Legal Studies Assessment Case Study Identify the correct legal citation of the case Citation: R v CAMPBELL (2010) NSWSC 995 Judgement date: 3 September 2010 Parties: Regina‚ Desmond Campbell- offender Judgement of: J Latham Counsel: M Tedeschi QC/ S Herbert- (Regina)‚ S Hughes- (offender) Solicitors: S Kavanagh- Solicitor for public Prosecutions- (Regina)‚ M Bowe Solicitors (Offender) Legislation Cited: Crimes (Sentencing Procedure) Act 1999 Cases Cited: R v Coulter (2005) NSWSC
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Case Study on Local Motors : Designed by the Crowd‚ Built by the Customer Submitted to: Submitted by: Dr. Dindayal Swain Ruchika Mahapatra DECLARATION I hereby declare that the case study on “LOCAL MOTORS : DESIGNED BY THE CROWD‚ BUILT BY THE CUSTOMER – A Case Study” submitted to International Business Institution‚ Bhubaneswar is a record of original work done by me. Miss Ruchika Mahapatra PGDM 2013-15 INDEX NAME PAGE NO. Background of the Company 1
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Waste King Legend 9980 Garbage Disposal Review Waste King Legend 9980 is a high quality garbage disposal with a 1 HP motor. It gives you a superb grinding operation to handle most food waste. But unlike those high end disposers‚ this model comes with an affordable price. Moreover‚ it also offers you 2 lifetime warranties. One benefit of this product is that you can easily swap the new body with the old body of an Insinkerator unit. Basically‚ you save time and effort by keeping existing ISA flange
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