HBS CASE: BUILDING A SOCIAL MEDIA CULTURE AT DELL Answers from Chenghao Zheng (Chuck) 1. Why has Dell been successful at building a social media program? Dell developed a social media program that helped solve customers’ problems‚ improve Dell’s reputation‚ and educate customers. It depended on social media to improve sales‚ predict trends of the market and create the better brand perception online. The company builds the business case for social media‚ which creates an astonishing model to reduce
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Will case study: Nintendo’s 2 game platforms (handheld DS lite & the Will: 17-generation video game console) Market value: > 10 billion dollars. Competitors: Sony’s PS range & Microsoft’s Xbox 360 Key success: (1) Innovative Features: 1) wireless controller (the Wii remote) handheld pointing device/detect movement in 3 dimensions; 2) WiiConnect: receive message & upload over the Internet; (2) Segmentation Strategy: aimed at a different target audience: underserved segments (more women and families)
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becoming a real part of them by giving the example of Panasonic’s joint venture. In the introduction of their article they explain that in many cases multinational companies do operate in global markets‚ but often they are not really part of them‚ what results in their incapability to expand their products to consumers around the world. At that point‚ the case example of Panasonic is been introduced. Realizing a growth slow in China‚ the Japanese company Panasonic used this emerging market in order
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* Define the industry Dell‚ Inc. is an American multinational information technology corporation that develops‚ sells and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 41 in the Fortune 500 list. Dell has grown by both increasing its customer base and through acquisitions since its inception; notable
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Dell Computers Sales Function Paper Week One MKT-445: Sales Tools and Strategies The company chosen is Dell Computers. Dell is a computer sales-oriented company that began in 1984 by Michael Dell in Austin‚ Texas. Dell Computers focuses on customer satisfaction. This does not stop at the final purchase of a computer. This satisfaction started with the idea and the design‚ manufacturing‚ packaging‚ the sale‚ and continues with the technical support after the sale has been made. Without the
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Dell Pursues Growth in a Challenging Environment I. Company Overview Dell was founded in 1983 by Michael Dell‚ an 18 year old college freshman from Texas who started out upgrading hard drives for IBM compatibles on nights and weekends. Dell is leading technology provider that design‚ develops‚ manufacturer and support PC’s‚ software and peripherals‚ storage and servers‚ and associated services. Within a year‚ his service business had grown to an incredible $6 million from performing computer
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NIILM Center for Management Studies 2009-11 Rajesh Kumar Singh Roll No 29084 Production and Operation Management Assignment Question: Discuss operations strategies of three companies. Answer: Operational Strategy: Amazon.com Introduction: Amazon.com has become the largest customer friendly online retailer and provides one click purchase facility to its wide range of products including books‚ music‚ toys‚ gifts‚ electronics etc. For 2011 Amazon’s net sales documented the value of $48077
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Focus BPR from Dell Inc. In recent centuries‚ market conditions are changing all the time. Tens of thousands of enterprises are faced with severe challenges due to the increasingly fierce competition. The competition makes customers have more choices for commodities as well as higher requests to services. What should companies do for the sake of gaining a foothold and developing their own advantages? Most of them had already found the answer – business process reengineering. Business process
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Microsoft Computers Financial Analysis Microsoft is currently the largest company in the computer industry. With a market capitalization of $291 billion‚ Microsoft has built an empire by dominating software sales for personal computers. Stock growth over the past 25 years has increased by more than 30‚000%. However‚ Microsoft’s growth has substantially decreased since the market collapse of 2001(Niemond 25 April 2007). From June 2004 to June 2005‚ Microsoft saw a 33% growth in net income
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Dell Pursue Growth in a Challenging Environment Problems: - Balancing expansion to retail - Stagnant corporate market (large enterprise‚ government) - Costumer market growing but not significant (home‚ small business) - Downturn economic - New entrants higher‚ rivalry higher (price war) - Bargaining power of supplier high - Leader change -> policy‚ goal - New opportunity market (tablet) - PC market stagnant - Still focusing in US market - US crisis‚ decrese in ability to pay -> demand
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