Josh Boger – R&D Portfolio Management in October 2003 Analysis of Pharmaceutical Industry: As mentioned in the case‚ Pharmaceutical industry was experiencing a significant growth between 1993 and 2003. New technologies and approaches such as Rational Drug Design‚ High Throughput Screening‚ etc. were advancing drug discovery process to a new level. There were many drugs being approved and commercialized during this period and some of them have become blockbusters in the market. As companies have
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Question 32. Define a new product and new product development process. Companies that excel at developing and managing new products reap big rewards. New products are the lifeblood of the company. A new product is a product: • That opens an entirely new market. • That adapts and replaces an existing product. • That significantly broadens the market for an existing product. • An old product introduced in a new market. • An old product packaged in a different way
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IDEO QUESTIONS. Juan Pallares 1. What is the role of prototyping in IDEO? Is it central to their process? For IDEO‚ prototyping is the core of its design process‚ and how they use it is one of their competitive advantages. IDEO believes in explaining anyt design idea with prototypes‚ which helps people to focus on the same idea‚ or to find improvements of a single design easily. Prototyping is also a better way to show the customers the design your are thinking of‚ and helps them to
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3 Market Development 4 Product Development 4 Diversification 4 From Strategy to Implementation 5 Stage-Gate Product Innovation Process 7 Stage 0: Idea Generation 7 Stage 1: Scoping 7 Stage 2: Project Evaluation 7 Stage 3: Development 8 Stage 4: Testing and Validation 8 Stage 5: Launch 8 Conclusion 10 Bibliography 11 Introduction In order to sustain growth and compete in today’s ever-changing business environment‚ organisations must continue to develop commercially successful products in order to
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Being that Eskimo Pie is a small operation with fairly thin margins‚ they would not qualify for an A or AA bond rating. Thus‚ I am assuming that any bonds they have issued have a BB rating. The long-term bond yield for BB bonds is 11.44%. The case does not provide any information regarding the required return on equity. However‚ by imputing the data from Exhibit 8c into a spreadsheet we can calculate Beta for comparable companies. I calculate the Beta for Ben & Jerry’s to be 1.5994. I calculate
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Product Planning and Standardization Product * Something produced through labor‚ thought and growth. * It is simply a set of tangible physical and chemical attributes assembled in an identifiable form. New Product * It can be a replacement product for some but imitative to the other. Classification of New Product 1. Innovative Product * These product were created upon realization of an unanswered need in the market which has not been fulfilled by any substitutes.
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Chapter 8 - Product Planning and Development • Study by PricewaterhouseCoopers o ½ of plausible business ideas come from the customers‚ competitors‚ and suppliers o Imaginatik- created a technology based program that creates ideas but can help in deciding if they will work or not. ▪ Electronic suggestion box that allows people to discuss and analyze in the program o Important points: ▪ Ever company needs to develop new products to stay
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Executive Summary The case " Apple Computer ’s Supplier Hubs: A Tale of Three Cities" deals with the imple-mentation of supplier hubs as an instrument to improve the flow of materials along a sup-ply chain based on the experience at Cork‚ Ireland and Fountain‚ Colorado. Since the demand of Apple ’s desktop PC and server PC products has rapidly increased there is a need to built new production lines‚ but at the same time a need to store more material at the manufacturing site.
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new tasks‚ and being spotlighted for his successes. In contrast‚ your firm is hoping to extract value through increased teamwork‚ mentorship‚ and facilitating a more comfortable workplace. Through this juxtaposition‚ we believe that Landon Care Products should tie a portion of Alex’s compensation and future project designations to his ability to improve in the following metrics: overall team incorporation on projects and formal mentoring process to direct reports. This alteration will incentivize
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www.hbr.org Even as companies are being told that the future lies in globalization‚ some are severely punished for their international moves. A simple test can help you decide what makes strategic sense for your organization. When You Shouldn’t Go Global by Marcus Alexander and Harry Korine Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 When You Shouldn’t Go Global 8 Further
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