THE ROLE AND IMPORTANCE OF STAKEHOLDERS IN PRODUCT DEVELOPMENT Patrik Nilsson and Björn Fagerström Engineering and Industrial Design Product and Production Development Chalmers University of Technology SE-412 96 Göteborg‚ Sweden Abstract: Today‚ product development is a complex process: the designer continuously needs to consider new demands from different stakeholders and analyse how these demands can be fulfilled. Gathering and sharing stakeholder information is important‚ but is only beneficial
Premium Requirements analysis
Case Analysis: Elektra Products‚ Inc. Problem/Issue Analysis: This case details the change in the Elektra Products‚ Inc. company into an employee involved and empowered organization. It discusses how Martin Griffin and the rest of the department heads deal with the implementation of the empowerment campaign. Primarily‚ majority of the company employees upon hearing of the plan have shown disinterest and skepticism to the idea. The negative response towards Griffin’s speech supports such and is
Premium Management Marketing Brand
NEW-PRODUCT DEVELOPMENT IN TOURISM COMPANIES CASE STUDIES ON NATURE-BASED ACTIVITY OPERATORS Raija Komppula University of Joensuu Department of Economics Box 111 FIN-80101 JOENSUU Raija.Komppula@joensuu.fi ABSTRACT New product development in tourism companies has been a nearly ignored theme in tourism marketing literature. Research on product development has in major studies handled destinations‚ development of resorts or sites as a total tourist product. This paper will introduce two case
Premium Marketing New product development Service system
Principles of Management Case Study “Elektra Products Inc.” PROBLEM: 1. Company Sales – The Company has been declining over the years due to multiple reasons such as market competition and Lack of Product Innovation. 2. Employee Problems - Internal Conflicts within departments‚ low employee engagement which leads to some employees seeking other jobs. 3. The Management – Resists changes proposed by the problem solving teams. OBJECTIVE: 1. The Company
Premium Management
Platt—Samsung How was Samsung able to go from copycat brand to product leader? Samsung was able to go from copycat brand to product leader by using a “new product development” strategy (Kotler and Armstrong‚ p.261). According to Kotler/Armstrong new product development is defined as the development of original products‚ product improvements‚ product modification‚ and new brand through the firm’s own product development. In 1993‚ the CEO and chairperson‚ Lee Kung Hee decided to revamp the company’s
Premium Product life cycle management New product development Product management
track? Elektra Products‚ Inc. is facing problems such turn down of market share‚ weak internal communication among departments‚ low morale‚ and employees were seeking other jobs. Therefore‚ the organization has to create a solution which can solve or reduce the problems. Decline of the market share was one of the external problems faced by them which implies that their profit and revenue has been falling as well. To improve upon this they could do research and development about what the customers
Premium Management
In 2006‚ Avon Products success story turned ugly. After five straights years of ten percent plus growth and twenty-five percent operating profit growth under CEO Andrea Jung‚ the company suddenly began losing profits. One of the main reasons of this lost was the fast growth of Avon that couldn’t be supported by its employees. As with many growing organizations the structure‚ people and processes that were right for a $5 billion company were not necessarily a good fit for a ten billion dollar company
Premium Management Leadership
increase until it reached an estimated $300 million in 2009; however‚ it seems as if it is difficult for the company to operate without outside help. In 2003‚ Fresh Direct received $31 million in series A funding. Also‚ the Bronx Overall Economic Development Corporation gave approximately $3.5 million in grants and loans. Also‚ New York and New Jersey are competing over the company with subsidies (Powell‚ 2012). British supermarket retailer Wm Morrision purchased a $50
Premium Grocery store Supermarket Food
Table of Contents EXECUTIVE SUMMARY i PRODUCT 1 The new product process 1 1.1 Stages in the new-product process 1 New product strategy development 2 Objectives of the stage 2 Identify Markets and Strategic Roles 2 Cross-functional teams 2 Idea generation 3 Customer Suggestions 3 Employee and Co-worker Suggestions 3 Research and Development Breakthroughs 4 Competitive Products 4 Screening and evaluation 5 Internal Approach 5 External Approach
Premium Marketing Marketing research
Fragranced products are required to be classified‚ and if hazardous‚ labelled according to the Classification‚ Labelling and Packaging (CLP) Regulation‚ unless covered by other sectoral legislation. Gill Pagliuca looks at what types of hazards may be present in these products‚ what sort of information may be needed for classification‚ and at some of the issues that suppliers may face when labelling these products. Many suppliers of fragranced products are not aware that their products are in scope
Premium Health care Health care provider Water