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    Cultural Issues in Knowledge Management – a case study – Unilever Global 2012 Outline I. Abstract II. Keywords III. Introduction IV. Literature Review V. Aim of Research and Research Questions VI. Methodology and Research Sample VII. Practical Applications VIII. References Abstract This proposal is presented to examine the cultural factors that influence knowledge management in Unilever global. The intended outcome of the study is a list of factors that Unilever management

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    IN YOUR FACE

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    1. Sion Soleimany (Appellant‚ United Kingdom) v. Abner Soleimany (Respondent‚ United Kingdom) Court of Appeal‚ Civil Division‚ 30 January 1998‚ United Kingdom Facts Sion Soleimany (hereinafter referred to as the father) and his son‚ Abner Soleimany (refers as the son) were engaged in the export of Persian carpets from Iran. Between 1980 and 1983‚ the son arranged for the export of the carpets from Iran in contravention of Iranian Revenue laws and export controls. The carpets were sold by the father

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    Face Validity

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    Face validity refers to how a test ‘looks’ as it measure what it is meant to measure. For listening test‚ it is expected that the questions and test subject will require takers to listen to audio recordings. Face validity also includes other factors such as the setting of the examination and the equipment used (Hughes‚ 2007). Finally‚ criterion validity refers to the criteria wherein the results of the examination will be compared to (Hughes‚ 2007. The criteria used to evaluate the skills of students

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    YUM Brand

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    YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies

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    Lost Art in Face to Face Communication Face to face communication is the main source to getting to know new people. Relationships that you are able to build using social media tools are great but nothing beats then talking about it in real life face to face conversation. Without face to face communications we would not be able to have close friendships and relationships than we would if face to face communications were eliminated from our lives. Face to face communication with people is beneficial

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    Adidas: the Brand

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    Case Study adidas The brand adidas has been selling sports apparel for 90 years and has been the official sponsor of the World Cup since 1970. It has more than 38‚000 employees throughout the world. Currently‚ one of its most outstanding products is the F-50 soccer shoe. It’s the world’s lightest‚ weighing 165g‚ and is worn by the most important players in the World Cup. A special version was made exclusively for the Argentinian player Lionel Messi‚ who was selected as the FIFA World Player

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    Products are mute: the brand is what gives them meaning and purpose‚ telling us how a product should read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands play a critical role in developing customer relationships and determining firm performance which eventually leads to brand commitment.. A brand is the identity of a specific product‚ service‚ or business. The brand is a focal point for all the positive and negative impressions created by the buyer

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    Brand Management

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    Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20

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    Brand Communication

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    Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references

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    Case Study

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    978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts‚ without express permission of the Publishers‚ for educational purposes only. In all other cases‚ no part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise without either the prior written permission of the Publishers or

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