Group 3 Tata Motors Case Analysis Question #2 Prepare a SWOT analysis for the company. Strengths • Tata Motors is a market leader in automobile industry in India with a high market share. • Tata Motors has a good employee base which gives them high production efficiency. • Tata Motors are considered a reputable brand in India which gives them an advantage over its competitors. • Tata focuses not only the quality of its products but also on the quality of its management. They have a program
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mission and goals of Tata Motors‚ secondly) use SWOT analysis and the Five Forces Model to evaluate how well Tata Motors in strategy formulating and thirdly) evaluate the process of implementing these strategies. Company’s mission and structure Tata Motors is a multinational manufacturing company in Mumbai‚ India. It has operated firms in the UK‚ South Korea‚ Thailand and Spain‚ moreover‚ it also has expanded its operations since 1961 to other countries. The Mission of Tata Motors is “best in the
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BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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International Management Group Report Ace Hardware Store Entering Bahrain Market Contents Executive Summary 4 1.0 Introduction 5 2.0 Industry Business Description 6 3.0 Company description 6 3.1 Type of business 6 3.2 Legal Structure 8 3.3 History 8 3.3.1 Mission 8 3.3.2 Goals & Objectives 9 3.4 Company Structure 10 4.0 Ace Product analysis: 10 4.1 Customer profile/demand analysis: 13 4.2 Competitive situation: 14 5.0 Environmental factors 16 5.1 Host Country
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prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of the lowest
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TATA Motors-International Business Indian Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker‚ the founding father of the study of management‚ in 1946‚ the automobile industry had evolved continuously with changing timesfrom craft production in 1890s to mass production in 1910s to lean production techniques in the1970s.The automotive industry in India grew at a computed annual growth rate (CAGR) of 11.5 percentover the past five years‚ the Economic Survey 2008-09 tabled
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STRATEGIC MANAGEMENT INTERIM REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were
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Case study of ERP Topic:Compare SAP at TATA Steel and SAP at CO-OPERATIVE BULK HANDLING LTD.(CBH) Date: April 6‚ 2013 Section: K1108 Roll no: B34‚ B36‚ B40 Index: 1. Introduction 2. SAP 3. TISCO 4. Implementation of ERP at TATA Steel 4.1 Problems occurred 4.2 Solution and implementation 4.3 Benefits 5. What change has occurred after the SAP implementation at Tata steel? 6. Sap at Co- Operative Bulk Handling ltd (CBH) 6.1 Problems occurred 6.2 Solution
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TATA & CORUS (A case of Acquisition) COMPANY’S PROFILE TATA STEEL • Founded in 1907‚byJamsetji Nusserwanji Tata. • Tata company listed on BSE and NSE and employs about 82700 (2007) people. • started with a production capacity of 1‚00‚000 tones has transformed into a global giant . • Its revenue in 2005-2006 was 5.0 billion US $. • It has a main steel plant located at Jamshedpur. • The Company also has three Greenfield steel projects in the states of Jharkhand‚ Orissa and Chhattisgarh.
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