A STUDY ON THE RESOURCE DEPLOYMENT PROCESS OF TATA CONSULTANCY SERVICES SWATI NARAYANAN (DM 15130) SANDRA SAMUEL (DM 15148) PIYUSH ARORA (DM 15135) NISHANTH ASHOK (DM 15133) SHEIKH SHADAB (DM 15150) SHIVAM RASTOGI (DM 15151) HUMAN RESOURCE ASSIGNMENT – GROUP 7 SECTION 1 GREAT LAKES INSTITUTEOF MANAGEMENT – PGDM 2015 TABLE OF CONTENTS S.NO TOPIC PAGE REFERENCE 1 Company Overview 2 2 Organogram 4 3 Organization Culture 5 4 Human Resource
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Product: TATA NANO: The world’s cheapest 4-door hatch back car. Introduction Tata Nano is a rear-engine fixed city car able to travel four adults‚ built by Tata Motors(India). Targeting primarily for the Indian market. The car has a fuel economy of around 26 kilometers per liter of petrol on the highway and around 23 kilometers per liter in the city riding conditions. It announced at the 9th annual Auto Expo on January 10‚ 2008‚ in New Delhi‚ India by TATA’s Managing director RATHAN TATA. The Nano
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Contents Market Segmentation‚ Positioning‚ Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969‚ p. 70)‚ “market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers” Historically sellers were engaged in mass marketing
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Source Problems: Under the wing and leadership of Ratan Tata‚ Tata group has now grown and became as India’s biggest business conglomerate‚ a dynamic and aggressive organization. This essay will seek to identify and answer all the questions for the case study of Ratan Tata ranging from the organization strategies (home market v. international ventures)‚ determination if joint ventures are essential‚ question to whether how should the new successor manage for the future ahead and lastly‚ the risks
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Symbiosis Institute of Operations Management Marketing Management Project Report INTERNAL BRANDING vs EXTERNAL BRANDING STRATEGIES OF TATA TELESERVICES LTD. Submitted by Debasmita Acharya (001) Bhupesh Dua (026) Yadwinder Singh (081) Sandeep Soman (103) Mankaran Singh (123) Branding Strategies at Tata Teleservices Ltd. Contents INTRODUCTION .................................................................................................................... 3 OBJECTIVE ........
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Introduction to Business Submitted to: Miss. Rabia Hassan Assignment # 1 Section: K Topic: Strategic Alliance Tata and Starbucks Group Members: * Khubaib Yaqub * Rana Zeeshan * Momna Ahmad * Iqra Pervaiz * Aimen Naqvi * Iqra Tariq * Huma Akram TATA Coffee and STARBUCKS Indian Coffee Industry: India is the fifth largest producer of coffee in the world‚ producing more than four percent of the world’s coffee‚ with the bulk production in southern states. In India the average coffee
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need for more fuel-efficient cars. Tata Motors Indian conglomerate Tata Group (www.tata.com) employs nearly 300‚000 people in 85 countries and is India’s largest conglomerate company‚ with revenues in 2006–07 equivalent to US$28 billion (equal to 3.2 per cent of India’s GDP)‚ and a market capitalization of US$73 billion at the end of 2007. The Tata Group comprises 98 companies in seven business sectors. One of the companies in the Tata Group is Tata Motors. Tata Motors is gearing up for the global
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AGL Outsourcing IT To Tata Consultancy Services: A Kogut and Zander’s Perspective M.Sc. International Business and Management Economic Analysis of The Multinational Enterprise (BMAN70191) Student ID Number: 8515642 Word Count: 3‚276 1. INTRODUCTION The issues that have been explored in the following essay lie at the core of the evolutionary theory of the Multi National Enterprise (MNE) given by Kogut and Zander (1992). According to Kogut and Zander (2003)‚ firms define a community consisting
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SUMMER TRAINING PROJECT REPORT ON (COMPRATIVE STUDY OF ULIPs OF TATA-AIA LIFE INSURANCE) FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: - UNDER THE SUPERVISION OF:- PROF. SATENDRA SINGH MR. RAKESH PANDY Submitted By:-
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So‚how can we get to iconic branding? To me‚ iconic branding is about really getting three things right: The first and most important is segmentation. Now‚ segmentation is a much used word‚ but it can make the difference between winning and losing. Segmentation must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example
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