YouTube Launch Strategy: a snapshot of Gucci Guilty Posted by thebea10 on Thursday‚ October 7‚ 2010 · Leave a Comment Luxury brands have engaged the digital environment by vividly conveying story and style via websites adorned with captivating imagery and rich media. Although cocooned by the exclusivity of brand domains‚ these companies are beginning to incorporate the social web into their communications mix – as you can’t be coveted if there is no one to covet you! Why not go to where the people
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chain1 Professor Corrado Cerruti‚ University of Roma Tor Vergata‚ Italy and Professor Alan Harrison‚ Cranfield School of Management‚ UK Case date: 2005 Gucci Group: a brief overview Gucci Group‚ with consolidated sales over 3.2bn‚ is a world-leading‚ multi-brand company in the fashion business. In addition to the core Gucci brand‚ the Group incorporated other leading brands such as Yves Saint Laurent‚ Sergio Rossi‚ Boucheron‚ Bottega Veneta and Balenciaga together with designer brands such as
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GUCCI HANDBAGS Gucci Handbags Gucci handbags are some of the most desired and most attractive handbags available in the market. Synonymous with elegance and quality‚ the price of Gucci handbags‚ from the bamboo-handled handbag which catapulted the Gucci brand into international fame in the 1940s (and still used today) to the sleek new collection for 2005‚ varies from an affordable $100.00 to as high as $3‚000.00. The newest line of Gucci Handbags was launched in the latter part of 2004
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Group A Anna Abrell‚ Lottie Batchelor‚ Ankita Choudhary‚ Yuou Du‚ Marianne Halmela‚ Martin Zirfas Table of Contents ! " Gucci’s strategy! " The luxury goods sector! " Gucci SWOT analysis! " Strategic group analysis! " Future predictions Is Gucci good at strategy? ! " When Tom Ford was in charge‚ the business was more design-focused & control was centralised - there were disputes between Tom & De Sol regarding managerial control " With the appointment of Robert Polet‚ control
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Gucci (Italian pronunciation: [ˈɡuttʃi]) is an Italian luxury fashion house‚ part of the Gucci Group‚ which is owned by French company Kering formerly known as PPR.[2][3][4] Gucci was founded by Guccio Gucci in Florence in 1921.[5] Gucci generated about € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine’s annual 2009 "Top Global 100 Brands" chart created by Interbrand.[6] Gucci is also the biggest-selling Italian brand.[6] Gucci
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have to mention that the desired identity by the company can be different from perceived identity by customers. (Elite VS Middle VS Accessible) Time Period Directed by Management result Desired Identity Perceived Identity 1920’s ~ 1970’s Guccio Gucci Prosperity Middle luxury Middle luxury 1970’ ~ 1980’s Aldo & Rodolfo Internal conflict Middle luxury Middle luxury 1980’s ~1990’s Maurizio Adversity Elite luxury Middle luxury 1990’s ~ 2005’s Tom & Domenico Prosperity Middle luxury Middle
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Problem Statement With current economic downturn‚ should Robert Polet concentrate solely on strengthening the Gucci brand further‚ or should he expand the multi-brand strategy to the next level? Situation Analysis As the economy began to deteriorate near the end of 2008‚ luxury brands like Gucci‚ Prada‚ and Louis Vuitton all began to feel the effects. Consumers were beginning to spend less and save money through the times of economic uncertainty. One of the hardest hit industries what that of
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Gucci The company Gucci is well known in many countries. The moment a person hears the word Gucci what comes to mind is fashion and expesive. In 1921‚ Guccio Gucci opened his first store in his native country Italy. Since 1921 Gucci has evolve into one of the most exclusive store in the world. It wasnt until 1950‚ that Gucci became known once the green red green logo was released. In 1953 due to Guccio Gucci’s death his sons Aldo‚ Ugo‚ Rodolfo and Vasco took over the company. It is then that Gucci
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1: * We chose Gucci for our project because it was a brand that none of us knew a lot about and we thought it would be interesting to learn about the company. * It is a designer brand that produces purses‚ women’s wear‚ men’s apparel and children’s wear. * Gucci is located in all major fashion capitals and large cities. For example‚ the one we went and visited was the location on Rodeo Drive in Beverly Hills. They are located globally. * The target market for Gucci is mostly business
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confirm that I have a record of this student ’s progress tutorial/s. Tutor signature: Date: Name of Organisation: Gucci Student Number: 309416 For: Prof. Theodore Benetatos Unit: International Strategic Management Submission Date: 15 September 2014 Executive Summary: This report focuses and discusses about strategies employed by the case study of Gucci brand. The report is based on a case study about the company combined with other sources available. The reader could expect to find
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