Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines
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Financial situation of Gucci Gucci is the main company of the Gucci group. This is clear if we analyze the participation of Gucci in the overall financial results: 67% more or less. Taking in consideration the operative results the participation is even higher because we are around 90% with a value of 618 million of euro over 692 millions in total. These results are obviously affected by the recent crisis started in October 2009 that has affected the economy as a whole. One of the main aspects is
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Executive Summary This paper examines the brand management of Gucci‚ as one of today’s most prominent luxury brands. Based on literature it first looks at definitions of luxury and luxury brand equity as an expression of dream value. Then it explores the identity‚ brand building‚ brand architecture‚ brand stretching and strategies Gucci follows in each of its segments. In the light of the latest recession‚ it looks at the response strategies of the brand and sheds light on the communication challenges
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The characteristic of luxury goods industry Gucci‚ Hermes and Louis Vuitton‚ all of these brands had been found more than 150 years ago. With the high amount of profit‚ as well as the sales growing 6% every year could make luxury goods industry one of the highest profitable market in the world. The industry has seven main product categories which are; leather goods‚ footwear‚ high-end apparel‚ silks‚ watches‚ jewelry and perfume. The target group of this industry is women in the upper income brackets
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SUMMARY: Gucci was founded in 1921 by Guccio Gucci. In 1938‚ Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company’s products. In 1947‚ Gucci introduced the Bamboo handle handbag‚ which is still a company mainstay. During the 1950s‚ Gucci also developed the trademark striped webbing‚ which was derived from the saddle girth‚ and the suede moccasin with a metal horsebit. The Gucci group really said it all‚ Tom Ford‚ creative director and Domenico
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PROFILE Gucci is an Italian fashion and leather goods label. It was founded by Guccio Gucci (1881 - 1953) in Florence in 1921. Gucci is considered one of the most famous‚ prestigious‚ and easily recognizable fashion brands in the world.French HYPERLINK "http://en.wikipedia.org/wiki/Gucci" l "cite_note-1" o "" �� Gucci belongs to the conglomerate company Pinault-Printemps-Redoute (PPR). Gucci is the second biggest-selling fashion brand after Louis Vuitton-Moet Henessy (LVMH). Most importantly Gucci is
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1881 Guccio Gucci was born to a family of a straw-hat maker in Florence‚ Italy. As a teenager he was an immigrant in London. At the end of the 19th ad the beginning of the 20th centuries London attracted a lot of creative and progressive people because it was one of the biggest megacities with urban infrastucture‚ industrialization and population over one million. Gucci was impressed with the luxurious luggage he saw urbane guests bring with them. 1921 Guccio establishes his own store ‚ that
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A.D. Machuca Reprint R0411G This document is authorized for use only in PGDM / Operations and Supply Chain Management by Dr. Sourabh Bhattacharya at Institute of Management Technology‚ Hyderabad (IMT‚HYD) from November 2013 to March 2014. HBR Spotlight The 21st Century Supply Chain COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Managing the modern supply chain is a job that involves specialists in manufacturing‚ purchasing‚ and distribution
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of scope. The economics of the luxury goods industry changed forcing Gucci to modify its strategy. Consumers demand shifted from classic style buyers to style conscious buyers. Gucci not only had to change due to the economics of the industry but they also had several problems with their existing structure. Hence Gucci made the following moves to reposition it to compete in the new economics of the luxury goods industry. Gucci The partnership between DeSole and Ford addresses the company’s inability
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Ankenbauer Gucci Case Summary Robert Polet became CEO for Gucci in 2004 after spending the last 26 years of his life at one of the largest consumer goods companies‚ eventually becoming the president of the ice cream and frozen foods division. In 2008‚ shoppers were starting to feel the pain of the recent credit crunch crisis. Polet thought about improving Gucci’s CRM system because of his past experience and how much potential a good CRM system can have. Gucci created a corporate group of luxury
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