Introduction: The simulation developed a knowledge of pricing by managing a rental car operation in Florida and developing a pricing strategy keeping the competitor in mind. The simulation involved three regions Oriando‚ Tampa and Miami‚ which vary in market dynamics‚ size and customers. The focus is competition between two car rental companies and the simulation last up to 12 months. I had to set weekday and weekend price for the entire three regions for each month and make a fleet decision. Description:
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SPREADSHEET MODELING AND SIMULATION Spring 2014 Instructor: Yanjun Li‚ office: KRAN 422‚ phone: 494-4525‚ e-mail: li14@purdue.edu Office Hours: Tuesday 1:00 – 4:00 pm‚ or by appointment. Course Packet: The course packet contains cases and readings from various sources. Textbook: David Hartvigsen‚ SimQuick: Process Simulation with Excel‚ 2nd Edition‚ Prentice Hall‚ 2004. (ISBN: 0-13-107880-1) References: Law‚ A. M. and W. D. Kelton‚ Simulation Modeling and Analysis
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This is a reflection of the Harvard Business Review of Thomas M. Hout and Pankaj Ghemawat “China vs. the world”‚ HBR December 2010‚ page 94-103. Thomas M. Hout is a professor at the University of Hong Kong’s School of Business since 2002. He teaches Strategy‚ Operations and Information‚ Business Strategies for China and India and fast companies (IMBA program in Shanghai)[1][2]. Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE (spanish: Instituto de Estudios Superiores
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vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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business environment and the strategic principles behind it. Within this course my team members Kristijan‚ Yaniv‚ George and me (Team KUGY) had the opportunity to apply our academic and theoretical understanding and knowledge in an online business simulation game‚ wherein we created our own car business and competed on the European car market fictionally. This paper aims to elucidate the advance of our strategic decision-making‚ observes the reasoning behind it and examines the following implementation
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reference This marketing plan for Greenworld Game 2 aims to outline and analyse the market strategy in the simulation Game 2. Also‚ an evaluation of the previous strategic decisions as well as the SWOT of our company should be given. Based on this‚ recommendations for the next 4 years (8 periods) of the marketing strategy will be presented. 2. Executive Summary This report provides an analysis of the competitive environment of the UK supermarket sector as represented in simulation game 2. The objective
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Benihana Simulation Analysis Harvard Business Publishing has created a computer simulation to replicate the operations management decisions facing Benihana. Benihana is a teppanyaki style restaurant franchise that focuses on bringing a theatrical dinning experience to its patrons. The layout of the restaurant consists of two seating areas: the bar and the dining area. The goal of this simulation is to maximize utilization‚ throughput time and the nightly profit using different batching‚ bar sizing
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Pricing Simulation During twelve months‚ starting in October‚ we were responsible for setting the pricing strategy of Universal Rental Car Company‚ as the district manager for the Florida region of Orlando. It was a big role as Florida was the company’s worst performing region and had two major problems: “Stock outs”‚ which used to occur during demand peaks‚ and “unsold inventory”‚ which occurred in demand valleys. Furthermore‚ we had to deal with the competitor in an intense price war‚ as the customers
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Course: MKT/571MKT/571MKT/571 Instructor: Luis AmelinckxLuis AmelinckxLuis Amlelinckx SIMULATION TITLE: The Marketing Environment SIMULATION DESCRIPTION: Gerlach Publishing is a small publisher that exclusively publishes textbooks used in Colorado public schools. The Marketing Director at Gerlach is responsible for researching and monitoring the company\’s macroenvironment and proposing necessary changes in marketing strategy in light of long-term changes. Changes in the demographic‚ political‚ economic
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Statement of Purpose: The purpose of this analysis is to determine if Reynolds Metals (“Reynolds”) should accept Nestlé’s offer of $61 million for its holdings of Eskimo Pie. The crux of the issue is whether or not the projected income from a proposed Initial Public Offering (“IPO”) by Wheat First Securities (“Wheat First”) is reasonable and will actually result in proceeds between $61 and $68 million to Reynolds‚ the Reynolds family and the Reynolds foundation‚ as projected. To get at this question
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