Starbucks Case Study Compiled By: Outline Introduction Problem Identification Situation Analysis Alternative Actions Recommendation and Implementation Conclusion Introduction Starbucks’ brand strategy was captured by its “live coffee” mantra. Branding strategy: coffee itself service atmosphere Areas of focus: ethical sourcing environmental stewardship community involvement The way I see it # 263 – Run when you can‚ walk when you have
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Introduction to International Business Review on Harvard Business Review CHINA VS THE WORLD Whose Technology Is It? by Thomas M. Hout and Pankaj Ghemawat‚ December 2010 In this review on the article “CHINA VS THE WORLD – Whose Technology Is It?” by Thomas M. Hout and Pankaj Ghemawat (Harvard Business Review‚ December 2010‚ Pages 95-103)‚ the main purpose is to critical evaluate the authors’ opinions and statements. The above-mentioned article deals with the subject of China being one
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Josh Boger – R&D Portfolio Management in October 2003 Analysis of Pharmaceutical Industry: As mentioned in the case‚ Pharmaceutical industry was experiencing a significant growth between 1993 and 2003. New technologies and approaches such as Rational Drug Design‚ High Throughput Screening‚ etc. were advancing drug discovery process to a new level. There were many drugs being approved and commercialized during this period and some of them have become blockbusters in the market. As companies have
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“Keep Climbing‚ Delta.” Executive Summary: How does the price of crude oil affect an airline’s profits? How can Delta respond to possible loss of profits from fluctuating oil prices? The airline mergers and consolidations over the past decade have shifted competitive focus from increasing market share to obtaining and preserving profitability. One expense over which airlines have little control is the price of oil. The volatility of its price is partially due to geopolitical uncertainty
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Case Analysis The Treadway Tire Company Job Dissatisfaction and High Turnover at Lima Tire Plant July 26th‚ 2010 Submitted By (Group 3): Abhinav Gogia – 2010005 Aakash Tyagi -2010002 Aditya Gaurav – 2010017 Aditya Kalani – 2010018 Animesh Jain - 2010030 Objective Ashley Wall‚ Director Human Resources for one of the plants of The Treadway Tire Company situated in Lima has to submit an effective plan to resolve the issues that are faced in the plant and are impacting
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Japan: The Miracle Years What is the so-called “Japanese Miracle” - How did the Japanese achieve it? GNP increased about 5 times in a span of about 20 years. The country saw a 10.1% compound rate of growth in 17 years. How: * Industrial Policy: government weighs in on what industries are winners vs. losers‚ then supports the winners. * Govt agencies worked together to help shape the future growth and create stability: Ministry of International Trade‚ Ministry of Finance and Economic
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RESEARCH & IDEAS Why Leaders Lose Their Way Published: June 6‚ 2011 Author: Bill George Dominique Strauss-Kahn is just the latest in a string of high-profile leaders making the perp walk. What went wrong‚ and how can we learn from it? Professor Bill George says these are not bad people; rather‚ they’ve lost their moral bearings. To stay grounded executives must prepare themselves to confront enormous complexities and pressures. Key concepts include: • Leaders who move up have greater freedom
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Taran Swan at Nickelodeon Latin America Background Nickelodeon is a cable channel for kids 2-11 years old. It started out in the US in 1979. Nickelodeon produced cartoons‚ live action‚ comedy‚ drama‚ music‚ sports and game shows. In 1996 it was the most popular kid’s TV channel in the US. The international channels had their own names‚ but relied on US programs that were voiced over. The channels were launched by a team from corporate the company called the Nickelodeon International Swat Team
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KAY SUNDERLAND: MAKING THE GRADE AT ATTAIN LEARNING 1. Describe Sunderland’s management and work style. What are her sources of power? Sunderland is an experienced and a methodical manager who prepares beforehand for the client meetings. Being the firm’s point of contact with the client‚ she has to communicate the client’s strategy and vision to her co-workers. Though she does not dictate the creative nature of content developers’ work‚ she is unshakeable when it clashes with the strategic objectives
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