Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for
Premium Marketing Customer relationship management Customer service
analyse the data and material presented to make recommendations for changing the customer service processes and culture. Specifically‚ you are required to: • identify Brad’s major customers • prepare a customer service policy for Brad’s business • prepare a standard for handling complaints • prepare a work instruction for handling a complaint • give an example of how you would change an element of the customer service system in response to the complaint about the quality of the meals • outline
Premium Customer service Service system Service of process
Customer Service in Business Today Jennifer Thayer Everest Online July 19‚ 2013 Customer service in today’s business environment is offering customers products and services that will perform the way that they are promised to perform. It also means that a business can personalize the way
Premium Customer service Customer Employment
Customer Service For the Mystery Shopping assignment‚ I have decided to observe the customer service provided by Sport Chek located at Erin Mills Town Center‚ Mississauga. I’ve entered the store as a customer looking to buy boxing wraps for his next boxing training‚ at the time of my entry there was a medium number of customers‚ and the customer movement at the store can be described as normal. Also there was a good number of sales associates helping out customers and walking through
Premium Customer service Sales Retailing
Solution to Improve Customer Service‚ 12 May 2013/4/3 Report for: Directors of House & Home Introduction This report delivers messages about the shortcoming of customer service and we have three feasible options to improve service: Recruit more staff for each store. Improve staff training. Offer higher pay to sales staff. Now we are facing some powerful competitors whose sales are offering better service than ours. Recruit more staff for each store. Our stores is obviously unstaffed
Premium Customer service Sales Customer
CUSTOMER SERVICE AT THE MARIGOLD HOTEL1 One bright summer morning in March 2010‚ owner and General Manager George Chacko was in his comfortable second-floor office suite at the Marigold Hotel in the Chanakyapuri area of New Delhi. He had been alerted to a brewing customer service problem‚ and wanted to resolve the issue before it got out of hand. Chacko belonged to a family of real estate developers and entrepreneurs. Over the turn of the century‚ he had noticed that New Delhi lacked sufficient high-quality
Premium Hotel Hotels Star
INTRODUCTION The Customers Service workshop is designed to teach companies how to deliver high levels of customer satisfaction based on people skills vs. technical skills. Technically oriented persons too often become so focused on providing a technical solution that they overlook the human side of the equation. This is a very common trait among support personnel who come to their position from technical or non-service backgrounds. The course teaches companies how to treat the customer as an important
Premium Customer Customer service Problem solving
[Your Name] [Street Address]‚ [City‚ ST ZIP Code] [phone] [e-mail] CUSTOMER SERVICE PROFESSIONAL Profile Synopsis of Achievements Employment More than 7 years’ successful experience in customer service and support with recognized strengths in account maintenance‚ problem solving and trouble-shooting‚ sales staff support‚ and planning/implementing proactive procedures and systems to avoid problems in the first place. Possess solid computer
Premium Customer service Microsoft
organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list.  2. Complete the table below by describing the differences in customer service between commercial‚ public and third sector organisations. You should outline customer service roles in each organisation
Premium Management Education Health care
situations regarding customers of diverse backgrounds‚ no matter what their status or position may be. In establishing good customer service employees must have an awareness of the elements of cultural diversity as well to be accepting and understanding of the cultural diversity of all customers. This means; having an understanding of the expectations of differing racial groups (for example international visitors to Australia such as European expect fast efficient service) as well as their needs
Premium Communication Culture Sign language