MBA 240 Individual Case #2 11/2/2011 Dove’s Campaign for Real Beauty I. Executive Summary The Dove brand has been revitalized with the success of their “Real Beauty” campaign. Dove’s main goals are to continue to improve their brand image and gain market share. The key challenges facing top management to accomplish these goals are; building on the momentum the ‘Real Beauty’ campaign has generated‚ differentiating from their competition and modernizing their brand image. I am recommending
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Investment Analysis and Lockheed Tri Star (Submission-1) by WMP 08009 Davinder Singh WMP 08022 Manish Kumar Singh WMP08035 Rahul Yadav WMP08036 Rajesh Ganvir A report submitted in fulfillment of the assignments for Financial management WMP 2015 Indian Institute of Management‚ Lucknow Noida Campus Date: 30.03.13 1. Rainbow Products | : | | | | | | | | Scenario 1 : Purchase of Paint- Mixing machine to reduce labor cost | |
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CASE 3: APPLICHEM 1. Compare the performance of Applichem’s 4 Release-ease plants. Competitive environment Applichem is a company that offers high product customization. Indeed‚ they provide solutions to specific customer problems‚ and then refine the product and process to arrive at a product with broader application. They created a product that was widely used: Release-ease. This product enabled the customers to clean easily the mold at the end of the process‚ which was a bottleneck
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Blockbuster became the dominant movie rental firm for a number of reasons. First and foremost in the early years‚ they were invested in by Wayne Huizeinga who infused the company with $18.5 million dollars and for a span of 7 years grew the company’s market capitalization at an annual growth rate of 118%. Once it started becoming large‚ it efficiently used economies of scale. It also had the most power to negotiate favorable deals with movie studios as opposed to mom and pop shops. Blockbuster
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TATA ACE : CASE STUDY Q1 Sketch the Indian and Global scenario of Light Commercial Vehicle Industry? Ans.: In the light commercial vehicle industry‚ India was dominated by three wheelers and four wheeled vehicles with carrying capacity of 0.5 to 1.5 tons. Vehicles like passenger cars and SUVs are also being used a mode of transport to carry goods from one place to another. Rural areas are still dominated by conventional mode of transport like bullock carts‚ bicycle rikshaws‚ horse driven carriages
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Marketing Research Case – HDTV Question 1: How can you assess market potential for the HDTV? Attempt a calculation of an optimistic and pessimistic forecast. * The market potential is defined as those in the population who can possibly buy a product. In this case the market potential would be the total number of households. The total number of households in 1990 is 93‚979‚592. This is all the households who do not have a TV current will buy a HDTV and any household that has a TV will replace
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Will case study: Nintendo’s 2 game platforms (handheld DS lite & the Will: 17-generation video game console) Market value: > 10 billion dollars. Competitors: Sony’s PS range & Microsoft’s Xbox 360 Key success: (1) Innovative Features: 1) wireless controller (the Wii remote) handheld pointing device/detect movement in 3 dimensions; 2) WiiConnect: receive message & upload over the Internet; (2) Segmentation Strategy: aimed at a different target audience: underserved segments (more women and families)
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Godrej and Boyce: Chotukool Case study Question and Answers Q 1. Assess the business case for Chotukool. What are the critical success factors for their product to succeed? Answer: Godrej and Boyce’s product-Chotukool is an example of Disruptive Innovation. Disruptive innovation‚ a term of art coined by Clayton Christensen‚ describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market‚ eventually
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HBR: “Introducing New Coke Case”: Discussion Questions: Directions: You are to write a report on the HBR Coke Case. The report consists of 10 questions. Each question is worth 10 points. Please write in a Q & A format and not essay. Questions: 1. What is the case about? Write a ½ page executive summary of the case which includes at least 3 consumer behavior theories that are evident in this case. Ans: In the late 80s‚ Pepsi market share was catching up with Coca-cola at
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1980’s – early 1990’s‚ Dell noticed that its market share was only 1% of total and that industry amalgamations could potentially force Dell out of the market. It was time to make a decision; it could remain status quo or pursue an aggressive growth strategy. The latter option proved to be favourable and Dell expanded into the B2B marketplace through a growth plan that focused on selling to retailers to improve its market share. The plan worked and Dell saw subsequent revenue increases of 268% within
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