• Product Philosophy • Sales Philosophy • Marketing Philosophy • Creating Customer Value Readings: • Chapter 1 and 5 in Marketing Management • Marketing Myopia (HBR R0407L‚ by Theodore Levitt) Week 3 Connecting with Customers • Customer Satisfaction and Loyalty • Analyzing the Market Case: • Bora in China (developed by Yiping Song) Readings:
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services will keep them on top of other competitors such as DirecTV and Netflix. Another important aspect of Comcast’s success is the various digital media and ventures that they own. Based on the Columbia Journalism Review‚ Comcast owns part of Hulu‚ TiVO‚ and VeriSign (Columbia‚ 2013). These three services are very popular and can really benefit Comcast with
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Lane Keller Recommended Articles: 1. What are brands good for? By Niraj Dawar‚ MIT Sloan Management Review‚ October 1‚ 2004‚ 9 pages. 2. Branding in the digital age by David Edelman‚ HBR‚ December 1‚ 2010‚ 9 pages. 3. The one thing you must get right when building a brand by Patrick Barwise‚ Sean Meehan‚ HBR‚ December 1‚ 2010‚ 6 pages. 3 BRAND IDENTITY & BRAND PERSONALITY Essential Reading Chapter 3 of Building Strong Brands by David Aaker Chapter 4 of Building Strong Brands by David
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t 9/2/2556 For g et the Pr oduct Life Cycle Concept! - Har var d Business Review Harvard Bus ines s Publis hing: For Educators | For Corporate Buyers | Vis it Harvard Bus ines s School January 1976 Forget the Product Life Cycle Concept! by Narim an K. Dhalla and Sonia Yus peh Comments (0) Suppos e a brand is ac c eptable to c ons umers but has a few bad y ears bec aus e of other fac tors —for ins tanc e‚ poor advertis ing‚ delis ting by a major c hain‚ or entry of a “me-too” c
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Internet. 7 DevIS - Providing Solutions to the US Government. 9 Largo‚ FL - Open Source Software Supports the City. 11 Marienhospital – Reducing Costs with Open Source. 13 Simputer - Computing for Developing Nations. 15 TiVo‚ Inc. - Changing the Dynamics of Entertainment. 17 US Postal Services - Solid Delivery with Lower Costs. 19 Verisign‚ Inc. – Expanding Open Source in the Infrastructure. 21 Westone Laboratories – It Started with Databases. 24
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STEPHEN M. ROSS SCHOOL OF BUSINESS WINTER 2007 M609: Designing and Managing the Sales Team Follett Carter E-mail: fcarter@umich.edu Phone: (415)336-8622 M (734)222-0089 H (239)395-3244 H Class hours: Tuesdays‚ 7:00-10:00pm‚ Ann Arbor Office Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding
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The first is mutual respect. The mentor must be respected by the protégé for their knowledge and accomplishments. In turn‚ the mentor must respect the protégé’s desire to learn (HBR‚ 2004). The reputation that the protégé has within the company can also influence this level of trust. In any pairing there must be a logical fit. The mentor must have knowledge and insights that the protégé seeks. These skills might include learning
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Netflix now has very few competitors. Blockbuster was the main one‚ but has since lost steam. Outside of DVD rentals however‚ the competition is much more intense. Netflix directly competes with cable companies like Charter‚ On-Demand channels‚ and even Tivo. Online streaming companies such as Hulu are also major competitors. Barriers to Entry. The difficulty in entering the video industry is made more difficult by the contracts and distribution rights of the content you wish to have access too. However
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Avie Jones April 24‚ 2011 COM-126 Comm. and the Media Toni Bower Uses and Gratifications Theory Applied to Religious Programming First I have a reaction to the article “Why do people watch religious television”. In addition‚ it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. The article also included the topic of “reactionary” usage of religious programming‚ which is programming that people watch when there is
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Cottle-Taylor has three product categories in order to reach their three market segments: 1) Low-End Manual‚ 2) Mid-Range Manual‚ and 3) Battery-Operated. The manual toothbrush designs include “a variety of colors; all styles included rubber grips” (HBR 6). In the Low-End category Cottle-Taylor produced 5 different products with varying characteristics ranging from soft bristles‚ to flexible necks for minimal gum irritation‚ to kid sized brushes. This category contains a basic toothbrush with no
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