CB2505 – E-Business Course Weekly Outline SEMESTER A‚ 2013-2014 *** Dept. of Information Systems manages Teaching Weeks 4-10; Dept. of Management Sciences manages Teaching Weeks 1-3 and 11-13; all inquiries should be addressed to the teaching staff of the corresponding departments. ASSESSMENT: CILO Assessment Name Weighting Due Date 1‚2‚3‚4 Tutorial Participation/Exercise 5%(IS) + 5%(MS) Tutorial Days 1‚2‚3‚4 Group Project 25% Week 10 1‚2‚3 Individual Assignment 25%
Premium Electronic commerce
References: Eisenmann‚ Thomas‚ Oct 2006‚ HBR‚ Strategies for two sided market W Chan Kim‚ Jan/Feb 1999‚ HBR‚ Creating New Market Space Lewis‚ Geoffrey‚ 1999‚ Australian and New Zealand Strategic Management; concepts‚ context and cases Makides‚ Constantinos C.‚ 1997‚ HBR‚ to diversify or not to diversify http://www.internetworldstats.com/emarketing.htm
Premium Google
The Leader’s Guide to Radical Management Steve Denning: re-inventing the workplace for the 21st Century: innovation‚ deep job satisfaction and client delight * Email Me * Guy Kawasaki On The New Business Imperative of Enchantment * Books And Their Future: SXSW 2011 * Wakeup Call For GE: Mr. Immelt‚ Pull That Ad! * From Outputs To Outcomes: Part 5: Measuring Customer Delight in Real Time: Social Media * Leadership: Style Vs Substance March 01‚ 2011 Don’t Blame Green For GE’s Problems
Premium Management Jack Welch
around the world. 2- Where is COCA-COLA vulnerable? What should they watch for? global brand strategy and local‚ it must think global but act local‚ now the effectiveness of TV ads is declining due to media fragmentation and use of devices like TIVO that let viewer zap commercials. Flight ads are that ad‚ which temporarily attracts the customers but doesn’t say much about core values of the company or the product. An ad should describe a brands personality and value driver‚ which drives the personality
Premium Marketing Coca-Cola Globalization
13 1. Topic 5 – Compensation - Class Slides and Discussion – Includes watched videos 2. Topic 6 – Non-Financial Incentives – Class Slides and Discussion - Includes watched videos 3. ARTICLE: "Motivating Sales People - What Really Works" - HBR Jul-Aug‚`12 4. I.M.A.G.E. CASE. Case‚ Comments and Case Analysis. 5. Topic 7 – Evaluation - Class Slides and Discussion – Includes watched videos Aside from UNDERSTANDING ALL SLIDES‚ make sure you know how: Understand and Calculate credit days
Premium Sales
carbides like‚ MgC2‚ SrC2‚ BaC2 on hydrolysis will give acetylene. By the dehydrohalogenation of gem or vicinal dihalides. alc KOH i) CH2 − CH2 + KOH ⎯⎯⎯→ CH2 = CH − Br ⎯⎯.⎯⎯→ CH ≡ CH − HBr | Br | Br (alc.) − H Br ii) 3. 4. 5. • −HBr CH 3 − CHBr2 + KOH ⎯⎯⎯→ CH 2 = CH − Br (alc.) ⎯⎯ ⎯⎯→ CH ≡ CH − HBr alc.KOH By the dehalogenation of acetylene tetrabromide Δ CHBr2 − CHBr2 + 2Zn ⎯⎯→ CH ≡ CH + 2ZnBr2 Iodoform reacts with silver powder to give acetylene. 2CHI3 + 6 Ag ⎯⎯→ C2H2
Premium Alkene Acid Chlorine
develop new and exciting ways to get new customers while still maintaining their current customers. They have been very successful in the past with their popular television advertisements and their catchy radio jingles but with the new technologies like TiVo‚ that allow consumers to by pass television commercials and new XM radio that is completely commercial free. This is forcing Coca-Cola to be even MORE creative than ever before to reach its customers. If I were to talk with Coca-Cola’s senior marketing
Premium Marketing Advertising Television advertisement
Blockbuster Inc. Founded in 1982 and headquartered in Dallas Texas‚ Blockbuster Inc. is one of the top rental/retail providers of movies‚ video game and media entertainment in the world. Its competitors include Amazon Video on Demand‚ Netflix and Hastings Entertainment Inc. The company also competes with a variety of cable providers’ video-on-demand services. Blockbuster Inc. operates and franchises trademarked storefronts and vending kiosks. At last count‚ the company had over 8‚000 stores
Premium Renting Texas Blu-ray Disc
It takes more than just money to motivate workers. The Harvard Business Review (HBR) Article “Why Incentive Plans Cannot Work” cites six reasons why monetary rewards fail (see Appendix). It argues first that “pay is not a motivator” and second that rewards: punish‚ rupture relationships‚ ignore reasons‚ discourage risk-taking‚ and undermine interest. When analyzing Visionary Design Systems (VDS)‚ a company whose founding beliefs lie in aligning employee actions with those of the firm through stock
Premium Problem solving Incentive Incentive program
Bob Ross BA 223‚ CRN 10478 26 January 2014 Analysis of The Persuaders The following essay is a summation of the OPB documentary The Persuaders‚ a journalistic inquiry into the history and global effects of marketing and big advertising. The film explains the process of creating an emotional brand‚ and identifies the impacts it has on society. The narrator closes the film with a statement to the audience: No matter how well a product is marketed‚ it’s not a part of you‚ it’s just a product.
Premium Marketing Advertising