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    Is Mass Marketing Dead?

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    together. In my opinion‚ technology is a huge factor in mass marketing being on its way “out the door”. With online marketing‚ program developers are always coming up with the next best pop up blocker; with visual television ads the inception of DVR and TIVO‚ potential customers are given the option to fast forward through the ads to get right back to their program; and with mobile phones and tablets‚ many apps have a 99 cent upgrade to allow a user to completely ignore the ads all together. Not only

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    Case Incident 2 Do You need a speech coach? Speech coaching is a growing business. In a way‚ this is surprising. As noted earlier‚ more and more communication is electronic‚ seemingly making the quality of one’s speaking skills less important. Although electronic forms of communication clearly have grown exponentially‚ that doesn’t mean that oral communication no longer matters‚ especially for some jobs. Consider Michael Sipe‚ president of Private Equities‚ a small mergers and acquisitions firm

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    Marketing Case

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    Online Publishing (http://harvardbusinessonline.hbsp.harvard.edu/hbsp/case_studies.jsp). o Mattel and the Toy Recall (A) (#9B08M010‚ Ivey School Case) o Heineken N.V.: Global Branding and Advertising (#9-596-015) o Strategic Inflection: TiVo in 2005 (#9-706-421) o XM Satellite Radio (A) (#9-504-009) o The Birth of the Swatch (#9-504-096) o Maria Sharapova: Marketing a Champion (A) (#9-507-065) Blackboard communication/access: • Course information will regularly

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    EA Does Management Really Work ? At that article for the ninetieth anniversary of HBR‚ they wanted to ask a question. How three essential practices can address even the most complex global problems. The three essential practices’ are targets‚ incentives and monitoring. They establish researchers teams and asked managers a targeted list of open ended questions‚ designed for ferret out details about how their companies were -or were not- implementing these practices. They learn three

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    Ryanair Casestudy

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    Ryanair – the low-fares airlines Case Study By Sid Hegde Ryanair – the low-fares airline Table of Contents Q1. Why has Ryanair been successful thus far?..................................................................3 Q2. Is Ryanair ’s strategy sustainable?..................................................................................4 Q3. Would you recommend any changes to Ryanair ’s approach?.......................................5 Q4. Should Ryanair continue to pursue the Aer

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    Chemistry 30 Chemical Bonding – Properties of Molecules 1. For the following molecules determine which atoms are bonded (write the symbols with a bond between them)‚ the electronegativity difference between them‚ and the type of chemical bond it represents. If the bond is ionic‚ state what ions are produced. If the bond is polar covalent‚ indicate the direction of the dipole on the symbols from the first part. a) KCl Electronegativity difference = K - Cl = 0.8 - 3.0 = 2.2 ionic bond

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    Cango's Business Analysis

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    The A-Team was contracted by Cango to provide recommendations for the management team to help improve their operations so the company can continue its success. During the initial analysis of CanGo’s operations it is evident the company is facing a series of deficiencies translating to the difficulties in maintaining a stable operating environment. CanGo’s small business mentality is getting the best you. There are several strategic recommendations we can provide CanGo that must be addressed immediately

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    Virgin Atlantic

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    Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter

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    equity bank case study

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    Name Professor Course Date due Equity Bank Group Equity bank group is a financial institution based in Kenya‚ East Africa‚ offering a variety of financial services. This company was founded in 1984 as a minor institution‚ specializing in mortgage financing‚ which targeted the low income earners. Based on the fact that Kenya is a developing country characterized by majority of citizens earning less than adequate income‚ the target population acted as strength and thus contributed to the company’s

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    (3) Strong acids and bases are strong electrolytes and dissociate completely in aqueous solutions. (1) Weak acids and bases are weak electrolytes and only partly ionize in water. (3) Six important strong acids include HCl‚ HBr‚ HI‚ HNO3‚ HClO4‚ and H2SO4. (1) Monoprotic acids‚ like the first five strong acids listed‚ have one proton that will ionize in aqueous solution. H2SO4 is a diprotic acid‚ and has two protons that will dissociate in water. (1) In aqueous solution‚

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