Santhosh Varadarajan Mekanism: Engineering Viral Marketing June 30th‚ 2014 In early 2011‚ Jason Harris‚ Mekanism’s president‚ and Pete Caban‚ CEO were considering converting Mekanism from a specialized‚ niche production company‚ to a full-service ad agency. At the time‚ Mekanism was a digital social media production company that developed viral marketing campaigns for various firms. They had great success seeing 68% annual growth in billings which was fasted than they had predicted. In 2010
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References: Chamorro-Premuzic‚ T. ( April 2013). HBR Blog Network. Retrieved from Harvard Business Review: http://blogs.hbr.org/cs/2013/04/does_money_really_affect_motiv.html Csizmar‚ C. (February2013). HRM Today. Retrieved from Institute for Corporate Productivity (i4cp) : http://www.hrmtoday.com/featured-stories/dont-use-pay-as-your-babysitter/
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Electricity‚ the telephone‚ the steam engine‚ the telegraph‚ the railroad and ..IT? In his HBR article‚ "IT Doesn’t Matter‚" Nicholas Carr has stirred up quite a bit of controversy around IT’s role as strategic business differentiator. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. At the beginning of their evolution‚ these technologies provided opportunities for competitive advantage. However‚
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Hentrich‚ and V. Hlupic. To Be a Better Leader‚ Give Up Authority. Harvard Business Review. December 2009. Accessed from: http://hbr.org/2009/12/to-be-a-betterleader-give-up-authority/ar/ Gerzema J. “Feminine” Values Can Give Tomorrow’s Leaders an Edge. HBR Blog Network. August 2013. Accessed from: http://blogs.hbr.org/2013/08/research-maleleaders-should-think-more-like-women/ Kanter R. M. Six Extras that Build Power and Leadership. Harvard Business Review Blog. October 18‚ 2010. Accessed from: http://blogs
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Organization Is there a good way to attack change in organizations? To influence (and maybe even ‘fix’) the complex org cultures that drive the collective behavior of their members? John Kotter gave us perhaps the best-circulated approach for change in his HBR paper that turned into the classic: Leading Change (1996). With the caveat that there are no silver bullets I believe Kotter provides a strong‚ intuitive and timeless approach to grappling with change. Unfortunately‚ too many have given up along the
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We all know what it’s like to sit through a bad presentation. We can easily spot the flaws — too long‚ too boring‚ indecipherable‚ what have you — when we watch others speak. The thing is‚ when we take the stage ourselves‚ many of us fall into the same traps. Here are five of the most common‚ along with some tips on how to avoid them. 1. Failing to engage emotionally. You risk losing your audience when you just “state the facts‚” even in a business setting. No presentation should be devoid
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Week 1 Case Analysis Apple Computer DeVry University Professor Harrison Burris July 13‚ 2013 Table of Contents Part I: What were some of Apple’s successes and failures? 3 Apple’s Successes 3 Apple’s Failures 3 Part II: Apple’s success and its culture 4 Apple Computer: The culture 4 Apple Computer: Successes linked to its culture 4 Part III: Apple Computer and class TCO’s 4 TCO A: Given a company situation be able to describe the industry dynamics of technological innovation
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Markets‚ Marketing and Strategy Essay Strategy This essay will attempt to identify‚ analyze and discuss the strategic issues in Geely Holding Group using industry structure and dynamics. There are five competitive forces that shape the strategy of a company‚ threat of new entrants‚ bargaining power of supplier‚ bargaining power of buyers‚ threat of substitute and rivalry among current competitors. However‚ as covering all five forces will be beyond the scoop of this essay
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Unsaturated Hydrocarbons Unsaturated hydrocarbons Have fewer hydrogen atoms attached to the carbon chain than alkanes. Are alkenes with double bonds. Are alkynes with triple bonds. 1 Structure of Alkenes Alkenes (and alkynes) are unsaturated hydrocarbons Alkenes have one or more double bonds The two bonds in a double bond are different: - one bond is a sigma () bond; these are cylindrical in shape and are very strong - the other is a pi (π) bond; these involve sideways overlap of
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CPD1102 What makes a leader? Essay 05/04/2013 What makes a leader? In this Essay I would like to write about strategies which have changed my experience as a previous manager. There are many excellent studies and articles about strategies how to lead and manage a team‚ or make good decisions such as „Why good leaders make bad decision”‚ „Manage your energy‚ not your time”‚ „Managers and leaders: Are they different?” In my own experience the top
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