The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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HBS Case Review: Mt. Everest Case Study Introduction The case of Mt. Everest focuses on two commercial expeditions‚ Adventure Consultants and Mountain Madness‚ and the tragic event on May 10‚ 1996. These two commercial expeditions were lead by Rob Hall and Scott Fischer‚ and were consisted of 20 members. Both leaders were experienced climbers‚ but due to several factors‚ the expedition resulted into five deaths including Hall and Fischer. The event has thought managers to evaluate the importance
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at the Home care Division of Houseworld based upon the classical marketing training in a structured environment from an industry leader over Right-Away which she had interned at. Benton was informed she would become a product manager within 2 to 3 years‚ yet was not informed of the importance of her performance in the first year. She was informed that the product manager’s responsibility was to groom his or her associates to be “promotable”. Benton was assigned Deborah Linton as her product manager
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McDonald’s from the competition but also helped build an operating model that was extremely difficult to emulate. The key value propositions are: * Quick service & tasty inexpensive food * Standardization of preparation methods with exact product specification using customized equipment * Consistently high quality and uniformity across all outlets. * A unique operating system * A special set of relationship between the McDonald’s corporation‚ its suppliers and its franchisees
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Silic Case Report Title of case analysis: Case Silic Date: 2013/11/17 Summary: The Council of Ministers of the European Union approved regulation on applying IFRS for all companies‚ so Silic‚ a France-based investment property company‚ also faces the substantial impact on their accounting standards‚ needs to choose between historical-cost or fair-value accounting to report its investment properties according to IAS 40. Silic was a major and historical player on the French commercial-property
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Research in Motion: The Mobile OS Platform War; and Netflix The company you work for has just woken up‚ smelled the coffee‚ and realized the potential impact of disruptive innovation on its strategy and its ultimate survival. In particular‚ your company wishes to avoid Research in Motion (RIM)’s fate in the smartphone devices and mobile operating software systems markets. As part of your company’s reassessment of its current situation‚ you have been tasked with providing an overview and summary analysis
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Our product is composed of very healthy essential ingredients which is: Flan Is a sweet custard made with eggs and milk and often served with a caramel sauce.. it also contain certain vitamins and minerals Yams It is a root vegetable. Provide a very good source of potassium and fiber
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|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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