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    Product Placement

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    Product placement‚ or embedded marketing‚ is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers employ ’branded entertainment’—product placement—with the vast majority

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    Stern Corporation (A)

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    Case 5-1 Stern Corporation (a) Individuel Case Study After the controller of Stern Corporation had ascertained the changes in accounts receivable and the allowance for doubtful accounts in 1998‚ a similar analysis was made of property‚ plant‚ and equipment and accumulated depreciation accounts. Again the controller examined the December 31‚ 1997‚ balance sheet [see Exhibit 1 of Stern Corporation (A)]. Also reviewed were the following company transactions that were found to be applicable to these

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    Statewide Corporation

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    Statewide Development Corporation has built a very large apartment complex in Gainesville‚ FL. As part of the student-oriented marketing strategy that has been developed‚ it is stated that if any problems with plumbing or air conditioning are experienced‚ a maintenance person will begin working on the problem within one hour. If a tenant must wait more than one hour for the repairperson to arrive‚ a $10 deduction from the monthly rent will be made for each additional hour of time waiting. An answering

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    Corporation Laws

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    signed by Nick Galli and Pia Galli (e) By being signed by Mario Galli and his friend Ryan Booker (Ryan does not work for FWPL). See 23-200 – 23-400‚ 25-390 and ss127 and 129 Corporations Act Overview: * Contracting with a company requires both formal authority and substantive authority. * Section 127(1) Corporations Act‚ * Section 127 gives formal authority to sign documents. * To establish substantive authority (in the absence of a board resolution) the party to the contract

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    Carnival Corporation

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    Uttara University Assignment on Resume and Investment Banking news Subject name: Introduction to business Assignment no-01 Submitted to: Nusrat Jahan Lecturer of B.B.A program Faculty of Business Administration Uttara University Submitted by: Mostafiza Jahan Eami ID:F21021111044 Batch:-22nd(A)

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    HISTORY OF WHIRLPOOL CORPORATION Founded 1911 Headquarters Benton Harbor‚ Michigan‚ USA Key people Jeff M. Fettig‚ (Chairman & CEO) Michael A. Todman‚ (President‚ Whirlpool North America) Paulo F.M.O. Periquito‚ (President‚ Whirlpool International) Industry Major appliances‚ Small appliances Products Clothes washers and dryers‚ refrigerators‚ freezers‚ dishwashers‚ ranges‚ compactors‚ room air conditioners‚ microwaves ovens‚ counter top appliances. Revenue ▲ USD 18

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    marketing campaign was challenging‚ especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign is to select a positioning strategy that will speed up the adoption of TiVo among consumers. The marketing team has three options on how to position TiVo: 1) as an enhanced digital video recorder‚ 2) as a product that gives viewers the ability to create their own television network‚ 3) or

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    Koss Corporation

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    1.0 INTRODUCTION The stereo headphone industry is created by John C. Koss in 1958 with his first stereo headphone. Koss Corp. was incorporated in 1971 in Milwaukee‚ Wisconsin and manufactures stereo headphones‚ speaker phones‚ computer headsets‚ telecom headsets‚ noise reducing headsets‚ and wireless headsets. Koss Corp. went public in 1965 at $5 per share. Over the last ten years‚ its stock price has ranged from $8 in July 2002‚ to its peak at $15 in July 2006 to its low at $4 in July 2010. It

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    Loctite Corporation

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    LOCTITE CORP. INDUSTRIAL PRODUCT GROUP Dadang Beny Kurniawan Regular Class of July 2005 Marketing Company Background: • Founded in 1953 by Vernon Krieble‚ Ph.D • In 1956‚ sales totaled $7‚000 though net income was at a deficit of $17‚000 • by 1964‚ sales had reached nearly $2 million and net income jumped to $220‚000 • On October 26‚ 1976‚ Loctite’s stock was admitted to listing on the New York Stock Exchange • Loctite merged with International Sealants in 1970 and also acquired

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    Part 2 Due: 4 December 2012 Sony Corporation: Globalization Meets Localization Topic: What is a transnational corporation? Select any one and present a short essay on what the company produces‚ where are the facilities located‚ and refer to aspects of capital‚ labor‚ and markets of its final product. Abstract: A transnational corporation is a nationally based company that manages production units or provides service in two or more countries. They are corporations that make decisions from a global

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