CAMBRIDGE SOFTWARE CORPORATION Cambridge Software Corporation is about to decide whether to offer multiple versions of Modeler‚ a new Lotus-1‚ 2‚ 3 compatible modeling software product. Software Market Research Group cooperating with Modeler Project team identified five segments as large‚ multidivisional corporations; corporate R&D and universities labs; consultant and professional companies; small businesses; and students. CSC has identified three versions to serve these segments. These versions
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CSC CASE ANALYSIS Case 1 – Only Student software launched. In this case‚ the selling rate is $50 ‚ the Unit Contribution will be fixed to $ 35 (50-15) for all other segments‚ and for student segment‚ it will be $15.( (60% of 50) -15). Case 2 – only Commercial software – The optimal price should be taken as 225 as that covers all other categories except the students. Case 3 – only Industrial software – the price should be 600 as the incremental contribution below this segment is less than
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Doing Business in Europe Preliminary day‐to‐day programme 02.07.2012 ‐ 10.08.2012 Course Director: Elske Barens E‐mail address: summerschool.business@hu.nl Special Track consists of: European Politics and Economy 02.07.2012 – 13.07.2012 European Business Skills 16.07.2012 – 03.08.2012 Management Simulation: 06.08.2012 – 10.08.2012 Choose Your Way: Business Logistics from A‐Z or It’s All about Money: Management Simulation Finance or The Right Target; Management Simulation Marketing
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CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT‚ WHICH ONE SHOULD IT BE‚ AND HOW SHOULD IT BE PRICED? For every single version‚ we have calculated the total contribution for each price that segments are willing to pay‚ and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15
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in brackets [ ] at the end of each question or part question. This document consists of 10 printed pages and 2 blank pages. IB05 11_1112_01/FP UCLES 2005 [Turn over om .c MATHEMATICS s er UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS Cambridge Checkpoint 2 1 Look at these numbers. 5 6 7 8 9 10 Using only the numbers above‚ write down (a) a prime number‚ [1] (b) a square number‚ [1] (c) a factor of 55‚ [1] (d) 36 ‚ [1]
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w w w e tr .X m eP e ap UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Ordinary Level .c rs om 1123/11 ENGLISH LANGUAGE Paper 1 Writing Additional Materials: * 4 0 7 9 5 7 8 4 2 9 * October/November 2011 1 hour 30 minutes Answer Booklet/Paper READ THESE INSTRUCTIONS FIRST If you have been given an Answer Booklet‚ follow the instructions on the front cover of the Booklet. Write your Centre number‚ candidate number and name on all the work you hand
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University of Cambridge is the second-oldest University in the English-speaking World. From this virtual tour I have learned that John Milton who is one of the most brilliant and influential English poet was one of the former student of Cambridge. Milton started to attend this College at the age of sixteen in 1625. Earlier he had learned at the St Paul’s school. He really appreciated the atmosphere at that school and intellectual level of his friends. In contrast he felt very disappointed with
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Statement of purpose Name: Mohamed Sayed Abdo. University: University of Cambridge. Department: Chemical Engineering and Biotechnology. As a chemical engineer specialized in petroleum refining‚ gas processing and petrochemicals engineering‚ I can plainly distinguish the important role this branch of engineering plays in our daily life. This importance comes from its direct dealing with fuel and energy sources‚ environmental aspects and biomedical industries‚ and their optimization. Also‚ I am overwhelmed
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Thoma Bravo – Citect Corporation (HBS 9-209-022) Study Questions 1. Do you think TB or Schneider would create more value as the owner of Citect? 2. TB would assume what risks if they are the winning bidder? 3. Should TB continue to bid on Citect and at what price? Are the expected ROIs and IRRs to TB sufficient at your revised bid amount? (* note: a detailed evaluation model will be constructed during the class session *) Study Questions 1. Is Newell just another conglomerate? How
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“They carried the common secret of cowardice barely restrained‚ the instinct to run or freeze or hide‚ and in many respects this was the heaviest burden of all‚ for it could never be put down” (O’Brien 216). This is the common theme among the men in the two stories “Guests of the Nations” by Frank O’Connor and “The Things They Carried” by Tim O’Brien. The setting of the first story is during the Irish War for independence involving two Englishmen held hostage by the Irish Army and the interactions
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