MARKETING PLAN FOR A NEW PRODUCT: PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA) [pic] MARKETING MANAGEMENT MKT-201 Prepared For AFREEN CHOWDHURY Lecturer Department of Business Administration East West University PREPARED By FAHMID KHAN ID# 2008-2-10-178 Date of submission: 15 April 2010 April 15‚ 2010 AFREEN CHOWDHURY Lecturer Department of Business Administration East West University Bangladesh Subject: “Submission of the marketing plan.” Dear Madam: It
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J&R Electronics 1. Analyze J&R Electronics using competitive forces and value chain models. What is its business model and business strategy? How does it provide value? J&R’s used Loyalty Labs’ Blue Martini software‚ which is an example of Michael Porter’s approach which says that using the internet is an “enabling strategy” and as a “complement to and not a cannibal of traditional ways of competing”. J&R’s customers are unique in that they go directly their site instead of arriving through
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Samsung marketing plan Samsung recently launched the latest iteration of its flagship mobile in India‚ Samsung Galaxy S-4. For the first time Samsung included India in its global launch (for a major product) even before the United States. I remember a time when companies used to launch their flagship product (in India) almost a year after their global launch. Samsung has also stated that it will soon start manufacturing this phone in India. This goes on to show how important Indian market has become
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Takem’s Appliances The case in question looks at Takem’s Appliances and Electronics‚ LLC which services poorer residents of the Appalachian regions of Virginia‚ Tennessee‚ Kentucky‚ and West Virginia facing little competition in the region. Due to the lack of competitors‚ Takem’s charges 10-20% more than retailers in the area and 30% more for delivery of products. Takem’s also finances the majority of sales as a result of an uneducated customer base with poor credit histories. Takem’s financial clerk
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Electronic Waste The mishandling of electronic waste also referred to as E-Waste‚ has lasting environment and social impacts on underdeveloped and struggling countries that become dumping grounds for unwanted and nonworking electrical and electronic components and devices. Many of the electronic-waste recycling facilities are located in South and East Asia. E-waste is a source of electronic parts and valuable metals for reuse. This industry is only profitable in Asia‚ because laborers work for
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REPORT PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY PREPARED BY: SABRINA A. MDEMU L1165AAAA1010 Appendix………………………………………………………………………2. Executive summary…………………………………………………………..3. Introduction * Vision of Samsung……………………………..4. * Statistics and research figures…………………5. Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………...7. * BCG Matrix strategy…………………………
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Engineering Ibanez‚ Maria Elisa Panther ID #1289184 November 20‚ 2014 Case 2.1: Senco Electronics Company 1. If you were Skip Grenoble‚ which alternative would you advise Jim Beierlein to implement? What criteria would you use to arrive at your decision? If I were Skip Grenoble‚ an alternative I would advise Jim Beierlein to implement
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Petrie’s Electronic Case‚ Chapter 5 Chapter 5 1. What do you think are the sources of the information Jim and his team collected? They conducted interviews with key stakeholders inside the company and also worked with the marketing group to put together some focus groups made up of loyal customers. The intent was to get some ideas about what would be valued in a customer loyalty program. Jim also spent time studying programs from other retail chains and those in other industries as well
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Distribution Dossier Samsung Electronics India Limited Sales and Distribution Project By: Rohit Agrawal TABLE OF CONTENTS CONSUMER ELECTRONICS MARKET IN INDIA 4 LEADING COMPANIES 5 LG Electronics Inc. 5 Videocon Industries Ltd 5 Samsung India Electronics Private Limited 5 SAMSUNG ’S DISTRIBUTION CHANNEL 7 Role and key deliverables of channel members 7 Consumer Electronics Distribution 8 CHANNEL MEMBER MANAGEMENT 9 Monetary methods 9 Non monetary methods 9 Target setting mechanism
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Case 23-2: Industrial Electronics Inc. Issue: Evaluate the proposed bonus system. Background: “My division had another great year last year. We all worked hard‚ and the results were there. But again we got no reward for our hard work. It’s very frustrating.” Division Manager. KSF • Innovation. • Good cost control due to price competition. Internal Environment • Industrial Electronics Inc. sells a wide range of electronic equipment. (Like EVERY other case!!!) • $8 Billion in sales
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