• Cola Wars The rivalry between the soda giants‚ also known as the "Cola Wars"‚ began in the 1960’s when Coca-Cola’s dominance was being increasingly challenged by Pepsi Cola... • Cola Wars domestically and abroad (See Exhibit 3) C. Cola industry leaders‚ Coca-Cola and Pepsi‚ should practice game theory to better understand their competitive market... • Cola Wars with the well established brands of Coca-Cola and Pepsi. Organization Due to the cola wars both Coca Cola and Pepsi have a similar
Premium Coca-Cola Pepsi Cola
Cola Wars Stephen Brennan Accounting II Tue/Thur. 3-4:30 The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States‚ Australia‚ Japan‚ and Western Europe were the dominant soft-drink markets‚ the growth has slowed down dramatically‚ but they are still important markets for Coca-Cola and Pepsi. However‚ Eastern Europe‚ Mexico‚ China‚ Saudi Arabia‚ and India have become the
Premium Coca-Cola Cola Pepsi
Cola War Soft drinks are profitable because it is a $60 billion industry in the United States alone. Not only is it profitable in the United States‚ but both Pepsi and Coca-Cola have expanded their franchises internationally and both have become competitive brands. It is estimated that the average American can consume about 53 gallons of carbonated soft drinks a year. According to the article‚ Americans drink more soda than any other beverages on the market today‚ such as sports drinks‚ juices
Premium Coca-Cola Soft drink High-fructose corn syrup
Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing mix? 14 Bottling drinking water‚ should the strategy be the same as CSD? 15 Should Coca-Cola and PepsiCo going in different strategies? 16 Industry Marketing Mix 16 Appendices 20 Figure A1: U.S. Liquid Consumption
Premium Coca-Cola Soft drink Pepsi
“Comparison of Marketing Mix for Coca Cola and PepsiCo” Acknowledgement I owe a great many thanks to a great many people who helped and supported me during the writing of this book. My deepest thanks to Lecturer .................... The Guide of the project‚ for guiding and correcting various documents of us with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I would also thank my Institution and my faculty members without whom
Premium Coca-Cola Pepsi Soft drink
Cola Wars: Coca-Cola vs. PepsiCo The Coca-Cola Company has enjoyed a long and successful history; however‚ it has made mistakes. Though success has not always come easy or cheap‚ Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world‚ the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be carefully considered to ensure not only acceptance by the target
Premium Coca-Cola Marketing Pepsi
Cola Wars Case Analysis 1. The main way in which my case notes would be different for Cola Wars if I were to have a second try at writing them would be to include a breakdown of how they are able to apply to Porter’s five forces. For example‚ it is evident after reading this case that the soft drink industry is an extremely profitable one (especially for Coke and Pepsi). The reasons for this were discussed in class‚ and I will quickly explain each: There are great barriers to entry when trying
Premium Coca-Cola Pepsi Cola
09 Pepsi & Coke 08 Fall In May‚ 1886‚ Coca Cola was introduced by John Pemberton a pharmacist from Atlanta‚ Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern‚ North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16‚ 1903. These companies have brand identification and customer loyalties that have made them a historical landmark. Today Pepsi and Coke control
Premium Coca-Cola Marketing Soft drink
Coke and Pepsi Learn to Compete in India CASE STUDY 2 International Marketing 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There are several specific aspects of the political environment
Premium Coca-Cola Pepsi Cola
environment in India has proven to be critical to company performance for both PepsiCo and Coca-cola India. What specific aspects of the political environment played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? 2. Timing of entry into Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages as a result of earlier or later market entry? 3
Premium Coca-Cola Pepsi Carbonation