All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
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designed to help companies find ways to off-set a rival company and to help develop a more solid business plan. It has been known over the years a rivalry has existed been two of the biggest soda companies‚ Coca Cola and Pepsi. Three of Porter’s forces that are exemplified in this “coke war” are buyer power‚ barriers to entry‚ and rivalry which will be explained and elaborated on in the following essay. Buyer Power The retailers have a low to moderate buyer power over the consumer soft drink
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Study Of The Coca-Cola Company Group 1 Charis McWhorter William Chasteen Christina Davis Brian Gladney Jasmine Verden 2 Introduction The Coca-Cola Company operated as an “independent‚ local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively‚ they became known as the Coca Cola Enterprise Incorporation (Inc.). They began to offer stock‚ and stales instantly increased. Additionally‚ it merged with the Johnston Coca-Cola Bottling Group‚ Inc.
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Marriott Corporation Abstract Marriott Corporation has three divisions – lodging‚ contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations of the three divisions differ drastically. However‚ the company has to ensure that the company uses an appropriate discount rate for
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Ameritrade Case Writeup questions (do all this as if it is June 1997‚ date of the case): 1. What is Ameritrade’s capital structure? Because there is no preferred stock or long term debt‚ Ameritrade is a 100% equity firm. 2. What is Ameritrade’s cost of equity capital? CAPM= (.0643)+ (1.8264)(.188-.0559)=.2902=29.02% Return on Market=(899.470-757.12)/757.12=.188 Beta calculation on Attached Excel Spreadsheet. 3. What is Ameritrade’s cost of debt capital? Because there is
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Case Study Analysis Coke Zero Facts or size up * In both 2005 and 2006 sales of Coca Cola products dropped * Diet Coke plus was launched in 2007 * People were becoming increasing health conscience and no longer drank full calorie drinks quite as often * Diet coke tend to marketed towards women and thus the men were left out * Coke Zero’s name was chosen so as to not associate the word “diet” with the drink * Because of the Australia design of the product the US markets
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high‚ with high demands for quality and innovation among the high end companies and high marketing costs. Relative to other companies in the Outdoor Apparel Industry‚ Patagonia is performing extremely well. Across most key metrics (Exhibit 1 from case)‚ from Gross Profit Margin to Return on Equity‚ Patagonia outperforms its peers. Perhaps more impressively‚ Patagonia was able to achieve a high level of Net Income Growth (20.8%) while only achieving 1.6% 12-Month Revenue Growth. The driving strategy
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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potential entrants. Of the five forces‚ competition is the highest weight between Pepsi and Coca-Cola. Industry Rivalry • Coca-Cola and Pepsi-Cola claim nearly 75% of the U.S. carbonated soft drinks marker sales volume in 2004. Each are globally established. • Other competitors including Cadbury Schweppes‚ Dr. Pepper/Seven-up Cos.‚ Cott Corporation‚ and Royal Crown Cos. struggle gaining market share due to Coca-Cola and Pepsi-Cola’s tight grip on retailers‚ bottlers‚ and distribution channels. Suppliers
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5. Evaluate Intel’s shift in strategy under CEO Craig Barrett and new CEO Paul Otellini. Craig Barrett’s strategic focus was on innovation and R&D. He aggressively built new businesses thru acquisitions and internal ventures‚ to the tune of $12 billion. Under his leadership‚ Intel entered a myriad of new markets – wireless‚ networks‚ communications‚ and online services. In 1999‚ he changed the corporate mission statement. Intel went from “being the preeminent supplier to the new computing
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