Coke Blāk Case Analysis I. Summary: Coca-Cola is the world’s largest non-alcoholic beverage manufacturer. The company has been in existence for more than 120 years and offers more than 3‚500 products in more than 200 countries. Within the past 10 years‚ the carbonated beverage industry has experienced a decline in sales. This drop in sales is most likely associated with more knowledgeable consumers and the facts presented that link obesity to the high amounts of sugars in these beverages. In the
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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Cola Wars in China Ryan Criscione Alfred State College Cola Wars in China Wahaha Group was founded in 1987 and since then has become China’s leading soft drink producer. In fact‚ the company maintains a leading position in a number of product categories such as; water‚ milk drinks and mixed congee‚ and tea and juice drinks (Cravens‚ 2009). The Wahaha Group began as a children’s company and even though it is still considered one today‚ the company has really evolved into something much more
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COLA WARS CASE STUDY Market analysis: what are the sources of the profitability of the soft drink industry? * Duopoly industry: large and relatively stable market shares * Barriers to entry: * Informal: compete with the established brand names (trademarks)‚ distribution channels‚ and high capital investment * Technical barriers: amount of capital investment require‚ exclusive territories in distribution channel‚ access to retail channels * Exit barriers: leaving this
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physical meanings and emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The Company”) amend the tagline to be “the
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Gillette The Razor Wars Continue Overview Case Overview: Founded in 1901 by King C. Gillette‚ the Gillette Company has been extremely successful since it’s inception into the shaving market. Gillette did such a good job from the start in the shaving market‚ that the company went sixty-years before having any meaningful competition for it’s customers. In 1962 Gillette was enjoying a seventy percent share of the market and everything was looking rosy for the top shaving product company in the
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Memo case study 1 To: Robert Smith (Executive Director-Food and Agriculture Organization of the United States) From: (Student at UMUC) Subject: Safety and quality concerns of Coke products in India. Date: June 07‚ 2013 Coca-Cola has considerably gained a large share of the market in the soft drinks industry. In the chase of expanding to foreign companies‚ it decided to explore India which presented great potential for revenues due to the growing population. The company built bottling
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by Yayra Consulting firm for the Coca Cola Corporation and Pepsi Corporation is as follows:Based on the survey I found that a majority preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I found consumers who have consumed Coca Cola and Pepsi for over 20 years. I recommend that Coca Cola continue to invest in advertisements due to the
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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