of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under
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Mid Exam Assigment Coke Versus Pepsi‚ 2001 Analysis Company Background The Coca-Cola Company : In 2000‚ Coca-Cola Company’s (KO) annual sales were $20‚5 Billion and its market value reached $110‚1 Billion. The company was the largest manufacturer‚ distributor and marketer of soft-drin concentrates and syrups in the world‚ and also marketed and distributed a variety of non carbonated-beverage product‚ which included minute maid orange juice‚ Fruitopia‚ Dasani bottled water‚ and Nestea‚ among
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COCA-COLA Ryan Hodownes Southern New Hampshire University Dr. Greg Randolph ABSTRACT The purpose of this paper is to examine the company Coca-Cola‚ which is an Atlanta based beverage company‚ from an economic point of view. The beverage industry as a whole will be examined. Many things will be taken into consideration such as entry barriers for the firm‚ competitors and their goods‚ as well as the structure of the overall industry. Coca-Cola will be examined specifically by looking at the
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The Coca Cola Company : Case Writeup Financial Statement Analysis : Why has Coca-Cola been so successful in the past? To analyze Coca Cola’s success in the past‚ we look at its financial statements as included in the case. The Dupont System extracts meaningful ratios from the financial statements to compute the Return on Equity (ROE) and breaks it down into the levers which can be used by management to manage the performance of the company. Coca Cola’s ROE and ROA are very healthy. Some
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countries will develop‚ the broader the entertainment industry’s consumer base will become‚ with the consequence of greatly widening video game industry’s potential customers. More specifically‚ video game console industry has been growing during its first two decades of life around a segment of young male users. Afterwards‚ thanks to the debut of PlayStation in 1995‚ it enlarged its consumer base up and downwards‚ their age ranging from 6 to 40-45‚ but still mostly formed by males. Nintendo Wii changed
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different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the
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Evaluation‚ Monitoring and Control 24 Monitoring and Controlling 26 Sales Analysis 27 Market Share Evaluation 27 Marketing Profitability Analysis 27 Market Research 27 EXECUTIVE SUMMARY Giant soft drink company Coca-Cola has come under intense scrutiny by the investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of new Marketing Company to develop a professional marketing plan which will help the business
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•NCS liquidity trouble • mixed results from Van Horn’s Strategy • terms loans 1985 - 1988‚ E/D from 2.5 to 4.6 • asset sales and sale/leasebacks •Unforeseen Events • escalating costs of State of Texas worker’s compensation • Gulf War • gas price war between major oil companies • heavy rainfall‚ twice normal weather •Last Ditch Efforts • unable to sell California stores • unable to get equity infusions through strategic partners • was able to defer principal payments • defaults on
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direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its syrup concentrate. These bottlers then
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(capital) is important to become rich. We somehow started to grasp the idea that it is not own effort and talent but how much wealth we own from the beginning decides our wealth. This feeling is proven by Piketty in his book ‘Capital in the twenty first century’. Piketty divides income in two‚ the wage and the capital. Then‚ explains how each plays role in inequality. The large gap in wage includes political reasons. Capital includes both natural and political reason. Accumulated capital
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