HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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Restructuring Debt Part A Company A is in financial trouble. The company is reorganizing its processes and is looking to restructure its debt. Debt restructure is a mutual agreement between a financially troubled company and this company’s creditor‚ the bank. This process will reorganize the liabilities to prevent foreclosure or even asset liquidation (Business Dictionary‚ 2012). The liabilities under consideration for Company A are its capital lease obligations‚ notes outstanding liability
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College Students and Credit Card Debt Debt has become a real issue in this economy and credit cards play a major role in assisting the problem. Adults are barely responsible enough to budget their expenses and credit card companies are now prying on college students. Just coming out of high school a 17-18 year old does not have the mind capacity to understand finances and the importance of a good credit history. The credit card companies bombard students with enticing offers of credit limits; cash
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to college‚ and graduate are better off than the ones who don’t go to college at all. Especially the ones who end up with high paying jobs. In her article “A lifetime of Student Debt? Not Likely.” She talks about students who attend college and take out student loans. A great student can be one that ends up in the most debt‚ and a not so great student could be one that doesn’t have to pay back as much. It all depends on how wise you are with money. Wilson talks about how students take out more than
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Why did LTCM have difficulty raising its level of risk? What is Value at Risk‚ and what role did it play in the LTCM failure? In September 1997‚ the Fund had an annualized standard deviation of approximately 10.7%‚ which was significantly lower than the Fund’s long-run goal of 20% annualized standard deviation. There are several reasons to explain why LTCM had difficulties in raising its level of risk. LTCM structured the majority of its trades in a way that required minimal initial outlay
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APPROACHES TO PSYCHOLOGY Theories Explaining Human Behavior Human Behavior/Little Psychoanalytic / Psychodynamic : Behavior is a result of unconscious forces‚ hidden aggressive tendencies‚ sexual impulses and desires often from early childhood. These impulses live below the surface of consciousness and from there control our everyday behavior in ways that we are not aware of. Dreams may reflect what is going on in the unconscious. Currently‚ the interest in unconscious processes does
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Case: Winfield Refuse Management‚ Inc.: Raising Debt vs. Equity I. Case situation: Decision Proof: 1. First part: "...‚ it was Sheene’s responsibility to lead the discussion on how to finance a major acquisition...reach a resolution this time." 2. Last part: "Board Discussion"‚"However‚ there was decidedly less agreement on the matter of financing..." 3. The article is about background and arguments about whether to raising debt or equity. II. Options: Funding the acquisition
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Chad Ogle MGMT 620 HBS Case 9 Starbucks: Delivering Customer Service History In 1971‚ Starbucks started as a small coffee shop which targeted a specialized market of coffee purists. Howard Schultz‚ who later owned the company and initiated the high growth period‚ joined Starbucks’ marketing team in 1982. Main concept of Schultz marketing strategy was too make Starbucks “America’s third place” considering home and work the two other places where Americans spend
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All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
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Case Report | Creating Sustainable Competitive AdvantageWall Mart | | | 1. Background 2.1. Retail Discount Merchandise (wide variety) National Market B2C Retail Discount Merchandise (wide variety) National Market B2C Market Discount Merchandise (wide variety) National Market B2C Discount Merchandise (wide variety) National Market B2C Merchandise (wide variety) National Market B2C Merchandise (wide variety)
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