1. What is Saturn’s strategy? * Improvement in the Labor-Management Partnership. Changing the established relationship between GM and its unions * Clear definition and articulation of company’s mission and values. Challenge to the established norms of customer service. Making sure that every employee is aware of his goals and the ultimate purpose * Improvements in design and manufacturing process. Most GM cars were criticized for obsolete designs and engines. Saturn wanted to change that perception
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Supply Chain Management System at Ducati The position of Information Systems in enhancing management of operation in the supply chain at Ducati Motor Holding S.p.a. Report’s length: 1995 words‚ 9 pages. AUTHOR Andrea P.F. A. Table of Contents Executive summary ............................................................................................................................3 1. Introduction...............................................................................................
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Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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Case Analysis Assignment Globalizing the Cost of Capital and Capital Budgeting at AES (HBS Case# 204109-PDF-ENG) Obtain the Globalizing the Cost of Capital and Capital Budgeting at AES from Harvard Business Publishing. After individually reading the case‚ you are expected to have online group discussion sessions with your team members and to submit a group case analysis write-up after the case analysis task is assigned. Please refer to the “Guidelines for Case Analysis” for the guidelines‚ writing
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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Introduction Benton Textiles have developed a new process‚ which can apply a special finish to certain types of textiles. The subsequent analysis will discuss two of the key questions that every company faces when it introduces a new product: Which market should the company target? And how should the new product be priced? The alternatives for Benton is either to enter the higher priced market‚ to the lower priced market‚ or to combine the two and first enter the higher priced market and then move
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What are the challenges of managing a matrix organization like GM’s basketweave? How has GM chosen to address these challenges? GM’s basketweave structure fits into a simultaneous organization structure perfectly. The purpose of implementing this matrix structure is to achieving both differentiation and integration within different regional segments and also within functional units. The new structure will help “to overhaul processes and reduce overlapping product lines‚ eliminating similar‚ often
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Ducati & Texas Pacific Group – A ”Wild Ride” Leveraged Buyout 1. What is the nature of the opportunity? Could the Ducati brand be expanded beyond motorcycles? Why or why not? TPG strategy is to invest in undervalued firms’ that usually have been poorly managed. The investments are made in privately hold firms that are either unlisted from the beginning or that is being delisted from the stock exchange under the LBO process. TPG wants to invest in firms with a “healthy” basis but that are experience
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Module Title: Cases in Marketing Banner Code: 07 15824 Lecturer: Inci Toral Assignment Title: Case Study: Target the Right Market Word Count: 1246 ID number: 1291160‚ 1207270‚ 1249898‚ 1228189 and 1259957 An essay Submitted to Graduate Diploma in Business Administration Year 2‚ 2013 Birmingham‚ United Kingdom 11th‚ March 2013 Introduction This report explores case study of SparkPlace that was originally influenced by the case of HubSpot: Inbound Marketing and Web 2.0 (Steenburgh
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CASE 2: VALUING CAPITAL INVESTMENT PROJECTS CORPORATE FINANCE GROUP Y Growth Enterprises‚ Inc When valuing any project‚ the free cash flows must be determined in order to be able to successfully implement any method of capital budgeting. Growth Enterprises is currently considering four projects. Each has an equal required initial investment of $10‚000‚000 which is followed by a set of cash flows different for each project. Depreciation figures for each project were calculated on a straight-line
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