I was just thinking the other day: Everyone I know in the country is weird. At least for my town‚ which has no stoplights and one main intersection‚ we are a little strange‚ I think. We don’t get out much. We think running across the freeway is a thrill. I grew up playing in mud with frogs and snakes. Is that weird? I feel like my friends and I have had a somewhat difficult time in mixing with others. I almost feel like if I had lived in the city‚ I might understand more about other types of people
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to reposition itself as a high value added preferred products provider from a value‚ or cheap OEM products provider‚ faced many challenges. A big challenge for Samsung was that the Samsung brand was at different stages of development in different country markets – so while in some markets the Samsung brand had high brand recognition and loyalty‚ in some the brand had low awareness. This caused management of different regional and product groups to disagree as to how much local adaptation of marketing
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bandwagon ahead. The propositions not only differentiated McDonald’s from the competition but also helped build an operating model that was extremely difficult to emulate. The key value propositions are: * Quick service & tasty inexpensive food * Standardization of preparation methods with exact product specification using customized equipment * Consistently high quality and uniformity across all outlets. * A unique operating system * A special set of relationship between
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Background Fast food culture‚ which began in the United States from the last century. Nowadays it has spread all over the world because of its convenience and cheapness. Especially in Asian countries that where are living on rice‚ the sudden increase of fast food restaurants have brought major changes in conventional food culture. For example‚ the amount of importation beef which is indispensable to a hamburger has increased since hamburger restaurants expanded into Japan in the 1970s. On the other
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Executive summary The Ford Ka cannot be marketed to a specific demographic segment‚ as defined by traditional variables such as income‚ age‚ or marital status. Willingness to purchase the Ka was for the most part not dependent on membership in these traditional segments. Alternatively‚ we propose Ford develop a campaign toward a certain segment defined by attitudinal and psychographic variables. We plan to target this segment with tailored advertising campaigns addressing their unique worldview‚
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Introduction Strategic Capital Management‚ LLC is a hedge fund planning to make financial investments in Creative Computers and Ubid. Creative Computers sold approximately 20% of its Internet auction subsidiary‚ Ubid‚ to the public at $15 per share. Ubid’s stock price closed the first day of trading at $48‚ giving Ubid a $439 million market capitalization. On dec 9‚ Creative Computers had a market capitalization of $ 232 million (22.75 * 10‚238‚703 outstanding shares) whereas Ubid’s market capitalization
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2010 [Type text] Emerging Company Finance FNCE 480 - Final Frank Kurupacheril [TRENDSETTER’S TWO ROADS] Trendsetter‚ Inc – a warehouse and distribution solution software company for clothing retailers is faced with the usual dilemma. They are running out of seed money that the founders contributed. Now they have received two term sheets from prospective VC’s. The ball is in the founders’ court who have to choose one after weighing pros and the cons. Contents Introduction .
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Banc One Case Analysis Case Summary Banc One has a problem with the alignment of two of its important strategies: (1) rapidly acquiring profitable banks and (2) sustaining high returns while mitigating interest rate risk. Banc One has been very successful in acquiring banks‚ and much of this is done through the sale/transfer of Banc One’s stock. This strategy relies heavily on Banc One’s ability to maintain a high stock price. The second
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Advanced Financial Management – Professor Dahiya 09/12/10 Case 1 We feel that General Foods Corporation ought to go ahead with the Super Project. While we feel the incremental costs approach lacks a certain degree of sufficiency in taking into account all overhead‚ we believe the $453‚000 cost of using the existing Jell-O facilities would have already been accounted for on the Jell-O balance sheet and thus is a non-factor in determining the profitability of the Super Project. Simply adding the
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Advertising Critique A Kellogg print advertisement for its new "Krave" snack bar was chosen for this assignment. The print ad appeared in the Men’s Health Magazine‚ October edition. I choose this print ad because it grabbed my immediate attention while I was intensely reading the magazine. The appeal and effectiveness of this print advertisement will be discussed in terms of the marketing communication techniques and concepts (intended target‚ message structure‚ ad appeal‚ ad execution elements
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