Key players and products: Prescription OTC name Company and other details Tagamet Tagament HB SmithKline Beecham‚ and launched in August 1977. 1993 sales at $528 million. Patent expired in May 1994. Pepcid Pepcid AC JJM‚ and launched in November 1986. 1993 sales at $387 million. Patent expiry in 2000. Zantac - Glaxo‚ and launched in June 1983. 1993 sales at $1‚694 million. Patent expiry in late 1997. Axid - Eli Lilly and American Home Products‚ and launched in May 1988. 1993 sales at $271 million
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MARKETING STARBUCKS CASE REPORT Section 3 – Group C Raghav Aggarwal – Meghan Collins – Pedro Geraldes Cardoso Giulia Hamard – Pascal Klein – Francesco Racanelli MIM September 2013 Intake Marketing Course Professor Shameek Sinha INDEX Executive Summary 3 Problem Statement 4 Situation Analysis 4 Alternative Strategies 5 Recommendation 6 Implementation 7 Appendix 8 2 Executive Summary In 2000 the global markets were hit
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EXPERIMENT (4) FLOW MEASUREMENT By: Eng. Motasem M. Abushaban. Eng. Fedaa M. Fayyad. PURPOSE: To study some of the famous instruments used in flow measurements. The measurement of water flow rate is an important topic in the study of fluid dynamics. There are many instruments used in flow measurements such as : o Venturi o Orifice plate o Variable area meter DESCRIPTION OF APPARATUS Water Flow Measuring Apparatus is designed as a free-standing apparatus for use on the
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murmured back the word‚ ’Lenore!’ These lines are the first encounter with onomatopoeia in ’The Raven’. Words like whispered and murmured describe the hushed tones of someone talking for example the word whisper sounds much like someone speaking in a husky- like tone‚ while murmured represents someone speaking in a low and indistinguishable voice. Tools like alliteration‚
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Class #2 Administrative Details & Upcoming Assignments • Please see me if you weren’t in the first class • Please remember to submit your study question responses • Please prepare the Technical Data Corp case Today’s Schedule • Beijing Sammies case discussion • Bio-break • Presentation on the approach Venture Capitalists use • Beijing Sammies: How to contemplate a possible investment 1 Copyright 2015‚ Gregory L. Stoller Lessons from Beijing Sammies - I • People a) Know your own strengths and weaknesses;
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FINA 411 Portfolio Management Winter 2015 Section D Instructor Dr. Yuan Wang Office MB 12-317 Phone (514) 848-2424 ext. 2913 E-mail yuan.wang@concordia.ca Office Hours Tuesday 14:30-16:30 (or by appointment) Class Time: Tuesday 08:45-11:30 OBJECTIVE: This course focuses on modern investment theory and its application to the management of entire portfolios. It will consist of lectures‚ discussions of cases and articles‚ and video presentations. Topics include: a) construction of optimal
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Personal Assignment 4 Case Study Ford Motor Company: Supply Chain Strategy Synopsis Teri Takai‚ Director of Supply Chain Systems‚ has been asked what sounds like a relatively narrow question by the company’s most senior executives: How should Ford use Internet technologies to improve the way it interacts with suppliers? Students quickly realize‚ however‚ that the question requires broad discussion and is surprisingly difficult. To answer it‚ Ford needs to think about relationships not only
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WRITING TEST – OET (NURSES) Mrs. Dorothy Smith is a 74 year old patient on the ward of a hospital in which you are Charge Nurse. Patient Details: MaritalStauts: Widower (4 years) Admission Date: 3 January 2012 (Royal Brisbane Hospital) Discharge Date: 7 January 2012 Diagnosis: Left Total Hip Replacement (THR) Ongoing high blood pressure Social Back Ground: Lives at Fairbanks Nursing Home (FNH) (4 years) No children Employed as a secondary until retirement aged 80 Now
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Electronics Marketing Special: Brand Reloaded—analyzing the world’s fastest growing brand‚” CLSA Emerging Markets‚ May 2003. Professor John Quelch and Research Associate Anna Harrington prepared this case with the assistance of the HBS Asia Pacific Research Center. HBS cases are developed solely as the basis for class discussion. Certain details have been disguised. Cases are not intended to serve as endorsements‚ sources of primary data‚ or illustrations of effective or ineffective management.
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extensions from a portfolio. Managing Brands over Time: Long-term vs. short-term foci and the related strategies; revitalizing a fading brand; improving and reinforcing brand image over time. HBS Cases: You should be familiar with the concepts/principles that we discussed in class in the context of the HBS cases‚ such as traditional vs. non-traditional branding strategies and breakaway
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