Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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Paper: Marriott Hotels‚ Resorts‚ and Suites Dustin Janssen Keiser University Dr. Wilhelms April 21‚ 2013 Research Paper: Marriott Hotels‚ Resorts‚ and Suites Marriott Hotels‚ Resorts‚ and Suites are known world wide for their superior hospitality company. They were founded in 1927 by J. Willard and Alice S. Marriott and currently operate around 3‚000 lodging properties in the United States as well as 67 in other countries (Malhotra‚ 2010‚ p. 517). Marriott is a name
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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You are one of the board committee members of Marriott hotels in the UAE. The hotel chief manager asked the members to write him a letter about how to improve Marriott hotels in the UAE. Give at least two opinions/reasons. Dear Mr. Black‚ Our hotels in the UAE are among the best in terms of service and recreation. However‚ our prices are rated among the 10 highest in the Gulf region last year. Therefore‚ the number of our guests have declined. I have studied our price list‚ and found that
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Issues Immediate issue: The company has to deal with its lower-wage employees¡¯ work-life balance issue. Basic issues: 1.The work-life balance program was ignored by lower-wage workers because they couldn¡¯t afford that program. 2.The lower-wage workers were depending on management for assistance with more serious issues not just child-care or referral programs. 3.Managers spending upwards of 50% of their time to solve employees¡¯ numerous personal issues. 4.Extremely high turnover among
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Employee Loyalty Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Marriott has a few distinctive competencies that are the driving force in their company. Superior efficiency is evident in their personnel. Marriott has been named by Fortune Magazine as on of the "100 Best Companies to Work For" and one of the "Top 50 Companies for Minorities" (Marriott is‚ 2004). They are also very concerned with minimizing employee turnover because of the high costs associated
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What are the challenges of managing a matrix organization like GM’s basketweave? How has GM chosen to address these challenges? GM’s basketweave structure fits into a simultaneous organization structure perfectly. The purpose of implementing this matrix structure is to achieving both differentiation and integration within different regional segments and also within functional units. The new structure will help “to overhaul processes and reduce overlapping product lines‚ eliminating similar‚ often
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Tool 1. Why can’t a profitable firm like Hampton repay its loan on time and why does it need more bank financing? What major developments between November 1978 and August 1979 contributed to this situation? 2. Based on the information in the case‚ prepare a projected cash budget for the four months September through December 1979‚ a projected income statement for the same period‚ and a pro forma balance sheet as of December 31‚ 1979. 3. Review the results of your forecast. Do the cash budgets
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Introduction Benton Textiles have developed a new process‚ which can apply a special finish to certain types of textiles. The subsequent analysis will discuss two of the key questions that every company faces when it introduces a new product: Which market should the company target? And how should the new product be priced? The alternatives for Benton is either to enter the higher priced market‚ to the lower priced market‚ or to combine the two and first enter the higher priced market and then move
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Managing Business Operations Case Analysis: Blanchard Importing and Distributing Co. Inc. (HBS Case 9 - 673 - 033) Submitted by: Tushar Kothavale (130) NMIMS‚ FT MBA 2009-2011 1) Correct the Economic Order Quantity (EOQ) and Reorder point (ROP) quantities for each of the five items mentioned in the case. We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971. Calculations for Annual demand (R): The assumption made
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