personal selling activities‚ and the marketing area. • To gain an understanding of the role of the sales force in achieving of the firm’s marketing objectives. • To develop an understanding of sales practices through the analysis of numerous case-based sales management issues‚ including hiring‚ firing‚ training‚ motivating‚ compensating‚ and evaluating sales personnel. • To develop decision-making skills and analytic capabilities around the development and management of both the sales
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Tiffany & Co - Case Write-Up 1) In what way(s) is Tiffany exposed to exchange-rate risk subsequent to its new distribution agreement with Mitsukoshi? How serious are these risks? 2) Should Tiffany actively manage its yen-dollar exchange-rate risk? Why or why not? 3) If Tiffany were to manage its exchange-rate risk activity‚ what would be the objectives of such a program? Specifically‚ what exposures should be actively managed? How much of these exposures should be covered‚ and
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provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review‚ background notes‚ and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview Principles of Pricing (HBS note) and Colonial Homes Supplement: Marketing Analysis Toolkit: Pricing and Profitability Analysis (HBS note) 2. Behavioral Pricing Note on Behavioral Pricing (HBS note) and Tweeter etc. Alternative: Coca-Cola’s
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September 11 (Thursday) Chinese Multinationals Case: Haier: Taking a Chinese Company Global HBS Case 9-706-401 September 18 (Thursday) Russian Multinationals Guest Lecturer - Stav Fainshmidt Case: Gaz Group Russia: The Gazelle Light Commercial Truck; Ivey Case 9B13M104 September 25 (Thursday) TBD October 2 (Thursday) Indian Multinationals Case: House of Tata: Acquiring a Global Footprint HBS Case 9-708-446 October 9 (Thursday) Individual Company Analyses Due Case: The Indian Tiger Prowls in Africa: Bharti
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Chapter/Topic Introduction Syllabus Case Study - Robin Hood Chapter 1 - What is Strategy and Why is it Important? Chapter 2 - Charting a Company’s Direction: Vision and Mission‚ Objectives and Strategy Case Study– Mystic Monk Chapter 3 - Evaluating a Company’s External Environment Case Study – Lululemon Chapter 3 Case Study – Lululemon Assignment Read Chapter 1 and Robin Hood case and come to class prepared to discuss. 1. Mystic Monk Case Questions Due to Dropbox by 7pm on 5/15
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Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.
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Chp.16 Case1 1. One of the major organizational structure flaws in Nucor is that the plant managers report directly to the CEO. The limitation Nucor is facing in terms of organizational structure is the absence of chain of command. Chain of command should be implemented in Nucor’s organizational structure as it would enable plant managers to report to a superior employee who would have the authority and unity of command. This system would enable the superior employee to give orders to the plant
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Pepsi Cola Products Philippines‚ Inc. (petitioner) v. Honorable Secretary of Labor (respondents) 1. Facts: a. June 1990: The Pepsi-Cola Employees Organization-UOEF (Union) filed a petition for certification election with the Med-Arbiter seeking to be the exclusive bargaining agent of supervisors of Pepsi-Cola Philippines‚ Inc. (PEPSI). i. Med-Arbiter granted this stating that PCEU-UOEF was an affiliate of Union de Obreros Estivadores de Filipinas (or the Federation) with two (2) rank and file
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Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic
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| KONE CASE HBS Purpose of the Report KONE Aufzug’s elevator business was suffering from region-wide construction slumps‚ increased price competition‚ and margin erosion within the elevator industry. Their operating income was falling significantly and they projected to report after –tax income of zero earnings in the next year. Raimo Hatala‚ director of KONE Aufzug’s elevator business‚ knew he had to introduce a new product to revolutionize the elevator industry and increase KONE’s downward
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