topics and methods of consumer behavior research. The business news articles‚ cases‚ and exercises will give you the opportunity to apply the conceptual framework to current real-world marketing problems. The readings and assignments will be handed out in class and/or posted on the Blackboard. 3. Most cases assigned for the class are in the course pack‚ and some will be posted on Blackboard‚ as we will enjoy freshly baked cases from the London Business School and the industry. Overview: Consumer behavior
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Cadila Healthcare Limited Vs. Dabur India Limited(2008 (38) PTC 617. (Del.)(DB)) Course-LL.M Subject-Trademark Background (brief facts) The plaintiff in the present case is the owner of Cathilda Healthcare ltd‚and is known in the trading market to be the owner of the mark “SUGAR FREE”.Many of his goods are seen to have the mark which are named as "SUGAR FREE NATURA"‚ "SUGAR FREE GOLD" and "SUGAR FREE D’LITE"."SUGAR FREE" was actually coined and accepted
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Case study Halina Paerhati Despite the public’s belief that Robert Latimer’s mandatory minimum 10 years sentence to be “cruel and unusual punishment”‚ I personally am satisfied with this sentence. In spite of the fact that the love Robert Latimer had for his disabled daughter is what inspired him to put her out of her misery‚ the judge and jury offered him the constitutional exemption” found him guilty of second degree murder as opposed to first degree. That was enough mercy for this man. It
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This suit would be covered under the tort of negligence. The first thing to consider if there was a duty of care owed to Steve by either the manufacturer or the Health Club because he could potentially be able to sue both of them. In both cases yes‚ a duty of care is owed to him‚ because the manufacture has a responsibility to ensure that safety of the equipment that they produce. Even though the manufacturer did not have any direct contact with the final consumer‚ there is commercial relationship
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University of Washington version 2.0 School of Business April 2004 Walt Disney Company’s Sleeping Beauty Bonds – Duration Analysis* In July 1993‚ the Walt Disney Company issued $300‚000‚000 in senior debentures (bonds). The debentures carried an interest rate of 7.55%‚ payable semiannually‚ and were priced at “par”. They were due to be repaid on July 15‚ 2093‚ a full one hundred years after the date of issue. However‚ at the company’s option‚ the debentures could be repaid
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The case preparation questions are intended to help you identify and address the key issues in the case while preparing the case analysis note for each case before the discussion in the class. | Session No & Date | Case: Preparation Questions | 1&2 | PV Technologies Inc: Were they asleep at the Switch? 1. What could be the reasons for the unfavorable evaluation of PV technologies by Greg Morgan? 2. Evaluate alternative course of action available to PVT to gain favorable evaluation
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Briefing the Case Assignment In the renowned Supreme Court Case of Jackson vs. Birmingham Board of Education‚ the rule of law was held to be that retaliating against a person because he has complained of being discriminated on the grounds of sex falls under a branch of intentional sex discrimination‚ which is encompassed by Title IX‚ Education Amendments of 1972. This was an important case with respect to intentional sex discrimination and never before had such principle of law been enunciated
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Case Presentation Outline Demographics Include age‚ gender‚ ethnicity‚ living situation‚ circumstances of your involvement‚ etc. For macro practice‚ include a brief description of the agencies‚ organizations‚ or groups involved. Key findings Give details of the current situation relevant to understanding why this situation is a case. For example‚ give signs and symptoms of illness‚ environmental factors that impinge on the situation‚ and actual or potential resources
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HAVARD BUSINESS SCHOOL CASE STUDY FORMAT: l. From what perspective are you analyzing the case? ll. What is/are the major opportunity/problem? The major problems that was encountered by Mr. Morgan is the front desk personnel. They do not know how to handle their clients. lll. What is/are your objectives. lV A.) Facts of the case The Facts in the case involves the problems
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MidTerm (Take Home Exam) Rayovac Corporation Case Study Answer the Following Questions (Please pay attention to tables and figures disclosed in the case) pay attention to all issues required in questions! Extremely brief answers or copy and paste from the case or the book or the slides‚ are not acceptable! 1. How would the company enhance its value proposition of rechargeable batteries as perceived by consumers and distributors? What defines customer satisfaction for the battery customers? (10%)
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