HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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Chad Ogle MGMT 620 HBS Case 9 Starbucks: Delivering Customer Service History In 1971‚ Starbucks started as a small coffee shop which targeted a specialized market of coffee purists. Howard Schultz‚ who later owned the company and initiated the high growth period‚ joined Starbucks’ marketing team in 1982. Main concept of Schultz marketing strategy was too make Starbucks “America’s third place” considering home and work the two other places where Americans spend
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Nucor at a Crossroads Background of the US steel industry In 1986 total domestic steel consumption in US was 90 million tons‚ this comprised of 69 million tons of domestically produced steel and 21 million tons imported. Post 1979‚ the demand for steel started falling year on year due to stagnation of many steel-intensive industries‚ particularly construction and availability of substitutes such as aluminium‚ plastics and advanced composite. US Steel makers | Integrated | Mini mills |
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Management Control Nucor Company 1. With the given data‚ I received a bonus on the following months: February‚ March‚ and June with a total of P 3‚055. I saved the company a total of P 2‚750. a.) Starting over again with the given data‚ I would simply strive to meet the budget and receive the P 1‚000 incentive. The 2% additional bonus of the amount saved is too low an incentive and would hardly motivate me to save more for the company. b.) The P 1‚000 fixed bonus for
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Nucor Corporation What does a SWOT analysis reveal about Nucor’s situation? Does Nucor ?have any core or distinctive competencies In the case of Nucor Corporation there are several factors that need to be addressed while doing its SWOT analysis. Nucor steel is made up of approximately 21‚000 employees and their main goal is to take care of their customer which is stated in their mission statement. Nucor has remained to be an innovative company focusing on finding out and implementing new
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INTRODUCTION This memorandum will discuss the economical feasibility of Nucor adopting SMS’s CSP process. It will also provide recommendations on whether to accept or reject this potential investment. These recommendations will be determined based on the examination of a series of cash flow‚ scenario‚ and strategic analyses. CASH FLOW ANALYSIS Internal Investment Criterion Top management at Nucor Corporation has determined its own internal investment criterion in determining whether to accept
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Nucor Corporation Case Analysis Section 1: Recommendations Recommendation 1: To expand more internationally by building plants in lower property taxed areas with low tariffs to ship products out. Recommendation 2: To put in place job descriptions for employees. By doing this it will save Nucor litigation fees and troubles if something arises in the workplace between the employee and Nucor about job duties‚ injuries‚ etc. Recommendation 3: Other than expanding internationally‚ Nucor should
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Although Skilling was the one at the forefront when the Enron ship began to sink‚ the presence of many strong players all competing for individual power within the organization attributed to Enron’s downfall. Although Skilling came in fresh out of HBS ready to aggressively hit the ground running‚ it seems as higher management at the time‚ namely Lay‚ did not have the foresight to control
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I. Porter’s Five Forces Analysis of the Steel Industry & Firm Level capabilities analysis 1. Competition from substitutes Increasing substitutes in the form of plastics‚ aluminum and advanced composites. 2. Threat of Entry High barriers to entry in the integrated mill segment. However‚ with the mini-mills‚ the barriers are being lowered due to lower costs (a tenth of those in the integrated mills per ton of steel produced). 3. Competition from rivals Highly competitive since products are
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INTERNATIONAL BUSINESS SCHOOL UNIVERSITI TEKNOLOGI MALAYSIA CITY CAMPUS‚ KUALA LUMPUR HUMAN RESOURCE MANAGEMENT GROUP ASSIGNMENT Case 3: The Art of Motivation NUCOR LECTURER: ASSOC. PROFESSOR DR ROSMINI OMAR |CHAN LI WUEN |MR 091104 | |rashidah yusof khan
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