served on the US Air Force Scientific Advisory Board‚ and I currently serve on the board of the Oregon Wave Energy Trust. The United States is blessed with abundant MHK renewable resources from ocean waves and currents. For the continental United States‚ the potential MHK resource‚ dominated primarily by ocean waves‚ is
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as commercial entrepots‚ a void fell over trade in the Indian Ocean that would persist until 750 AD‚ which signaled the beginning of Muslim dominance in the area. Initially confined to the Persian Gulf‚ Muslims began to expand their circle of influence to the eastern coast of Africa. Like Meroe and Aksum‚ the eastern coast of Africa provided a pipeline to the interior luxuries of the continent‚ as well as to those of the Indian Ocean. However‚ unlike Meroe and Aksum‚ the sheer length of the coast
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Lisa Benton Case Analysis Benton is a Harvard educated MBA who chose to work at the Home care Division of Houseworld based upon the classical marketing training in a structured environment from an industry leader over Right-Away which she had interned at. Benton was informed she would become a product manager within 2 to 3 years‚ yet was not informed of the importance of her performance in the first year. She was informed that the product manager’s responsibility was to groom his or her associates
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Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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cost leadership. The authors of the book Blue Ocean Strategy argue‚ however‚ that intensive competition will only lead to bloody red oceans in which companies find themselves fighting over an ever-shrinking profit pool. Blue Ocean Strategy‚ on the other hand‚ is a very practical book that dares to deviate from this path by challenging and motivating companies to swim away from the bloody red oceans‚ where competition is fierce‚ by creating blue oceans of uncontested market space‚ where competition
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Introduction According to a case study cited by Staudt and Stranz (2009)‚ Ocean Spray Cranberries‚ Inc is an agricultural cooperative owned by more than 750 cranberry growers in the United States and Canada. The company produces canned and bottled juice‚ juice drinks and food products at distribution centers in Bordentown‚ New Jersey; Kenosha‚ Wisconsin; Sulphur Springs‚ Texas; and Henderson‚ Nevada. August is usually a challenging month for Ocean Spray Cranberries‚ Inc.‚ when the Lakeville‚
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The play Gem of The Ocean overall was a great production‚ although this paper is not suppose to be about what I liked or disliked about the play. For the simple fact that I don’t regularly go and watch plays; just going to this one made me realize how well put together plays are. From the acting‚ the design and the direction of the play were all amazing to me. This paper is to inform any reader that the actor selection was a great pick‚ the design was effective in a numerous amount of ways and the
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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La Estrategia del Océano Azul Contenido Título del Libro: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Autor: W. Chan Kim y Renée Mauborgne Introducción. Pag 1 Fecha de Publicación: 3 de Febrero 2005 Editorial: Harvard Business School Press Nº Páginas: 256 Principios para desarrollar una estrategia de océano azul. Pag 2 ISBN: 1591396190 EL AUTOR: W. Chan Kim es actualmente profesor de Estrategia y Gestión Internacional en INSEAD‚ en Fontainebleau
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Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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