News in Radio An Annotated Bibliography Steven Castellano Monmouth University News in Radio People are interested in hearing something new everyday on broadcasting radio stations. It can be news‚ music‚ sports‚ etc. What is interesting is how news from a radio station snatches a huge number of audiences. It is well known that people are interested in particular topics that keep them tuned in for new news content. Studies and writings published by researchers in this topic have been evaluating
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1. What is Saturn’s strategy? * Improvement in the Labor-Management Partnership. Changing the established relationship between GM and its unions * Clear definition and articulation of company’s mission and values. Challenge to the established norms of customer service. Making sure that every employee is aware of his goals and the ultimate purpose * Improvements in design and manufacturing process. Most GM cars were criticized for obsolete designs and engines. Saturn wanted to change that perception
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A Live Radio Show Script What follows are the first pages of the script. This sample will familiarize you with the style of the piece and how a radio play differs from a traditional play script. Holiday music plays. We’re in a radio studio. On the stage are two microphones and a sound effects table ‚hanging above all are Applause‚ On the Air and WBFR illuminated signs (at the moment‚ only the later is lit). Maybe there’s a window in the background overlooking a skyline‚ maybe it snows outside
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Radio Script for Biebers Group RadioTronic Station Time signal. jingle intro Introduction Miguel: Hey there‚ you’re tuned in to RadioTronic‚ the best tech station in Macau. Hope everyone’s having a good evening so far. Here tonight with us we have Justin and Thales‚ how are you guys doing? Justin: I’m great and happy to be here in the studio. I have prepared an interview with local DJ Rocklee. Here is the preview Voice clip Thales: Cheers Miguel for the invite
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Subject: UNICEF wages guerilla warfare – Case Study #1 Question 1: Do you think UNICEF’s campaigns will be effective? Why or Why not? I believe UNICEF’s campaign will not be as effective‚ given the fact that is hard to compete with other companies with more sophisticated and more economic advantages. We all know that if a product is bad but with the right marketing tactics it will attract people’s attention and gain great demand. It is difficult for UNICEF to compete with the many other companies
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However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design‚ symbol or major feature that helps to identify one or more products from a business or organisation. The reason that branding is powerful is that
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Business Enterprise Trust DO MOTOROLA (A) T he vote was eleven to one and Robert Galvin stood alone. It was 1979 and Galvin‚ the CEO and President of electronics giant Motorola‚ had just proposed to his Board of Directors that the firm make an extraordinary commitment to training its workers — from executives to shop floor employees. He recommended establishing a department devoted to educating employees with one major goal: improving product quality. Galvin had made the proposal in
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Radio Haiti-Inter was the first independent radio in Haiti. It was a major success amongst the Haitian people because of its remarkable advocacy and fight for democracy. The station was first founded in 1935 by Ricardo Widmaier for the sole purpose of entertainment‚ but in the 1960s conspicuous and outspoken Jean Dominique bought the station. He played the role of both journalist and human rights activist. His lasting legacy brings light upon the abuses of the Duvalier’s dictatorship; he founded
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Case Study: Amtech Corporation Describe Amtech’s marketing strategy and identify the strategic decision Amtech is facing? Amtech’s Marketing Strategy is clear in this case study which is shown in the middle of the second page that Amtech wants to appear itself in to the new markets that approach of this company was clear to find out a place of third public company to started mild-mannered‚ fresh-faced young man. Cook’s intention was clear when he says that when I was in childhood I believe itself
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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