HBS 9-501-050 Customer Value Measurement at Nortel Networks ’’ Optical Networks Division Nortel Networks was a global player in telephony‚ data and wireless and wireline Internet solutions. Maureen Conroy and Nathalie Sauve‚ members of the Customer Value Management (CVM) Team at Nortel Networks Optical Networks‚ must recommend one of three customer value measurement methodologies to ON President Greg Mumford. In December of 1997‚ ON took a “right-angle turn” ’’ innovative cultural‚ operational
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HBS Case Report: Shenzhen Development Bank Contents Executive Summary This report provides an analysis and evaluation of Newbridge’s proposed investment into Shenzhen Development Bank. Methods of analysis include an assessment of the bank’s financial performance‚ examining factors such as its asset quality‚ earning capability and capital adequacy. It also provides an in-depth analysis into the appropriateness of the price Newbridge must pay for the
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Business Strategy Apple Case 09 March 2012 “All men can see these tactics whereby I conquer‚ But what none can see is the strategy Out of which victory is evolved.” Sun Tzu (1) 1 Executive summary 2 2 Introduction 3 3 Apple INC.: An overview 3 4 Strategy Analysis 4 4.1 Branch of economic activity 4 4.2 The 8 key concepts 4 4.2.1 Competitive advantage 4 4.2.2 Long term 4 4.2.3 Organization 4 4.2.4 Scope 5 4.2.5 Environment
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Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies‚ extensive market research and analysis‚ and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market. Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970‚ “Samsung acquired a
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Table of Contents INTRODUCTION 3 QUESTION ANSWERING 3 1. Question 1 3 2. Question 2 6 SWOT analysis of Samsung 6 TOWS matrix analysis 8 3. Question 3: 8 4. Question 4: 10 Conclusion 11 Executive Summary 11 Personal experiment 11 List of References 13 List of Tables Table 1: Brand ranking by value in 2005 5 Table 2: SWOT of SAMSUNG 7 Table 3: TOWS matrix of SAMSUNG 9 List of Figure Figure 1Brand Value from 2001 -2005 5 INTRODUCTION In every successful business‚ marketing plays an important role
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“Samsung” case study 1. Introduction: Samsung Electronics Company‚ henceforth called “Samsung” in this case‚ was established in 1969 to manufacture black-and-white TV sets. In 1974‚ Samsung‚ which was a producer of low-end consumer electronics‚ purchased Korea Semiconductor Company and began its semiconductor industry. Under the leadership of the chairman of Samsung Group‚ Kun He Lee‚ Samsung has risen‚ with a remarkable speed‚ to become the world’s leading memory producer‚ ranking 2nd just behind
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Samsung 1. Introduction: Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town‚ Seoul. It comprises numerous subsidiaries and affiliatedbusinesses‚ most of them united under the Samsung brand‚ and is the largest South Korean company. Samsung Group formed several electronics-related divisions‚ such as Samsung Electronics Devices Co.‚ Samsung Electro-Mechanics Co.‚ Samsung Corning Co.‚ and Samsung Semiconductor & Telecommunications Co.‚ and grouped them
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Case Study - III Samsung – The Making of a Global Brand Q. No 1. By 2002‚ Samsung was rated as one of the top 3 players in the global mobile handset market. Analysts attributed Samsung’s success to its marketing initiatives. Discuss the role of marketing in Samsung’s success. Answer: Samsung’s vision was to become the leader in the emerging digital convergence era‚ which is defined by two trends: combining different technologies in one product‚ and linking multiple technologies through one
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of capital used? How‚ if at all‚ should these anticipated uses affect the calculations? The cost of capital is the minimum acceptable rate of return for new investments in the corporation. Estimates of Midland’s cost of capital are used in many analysis within Midland‚ including asset appraisal for both capital budgeting and financial accounting‚ performance assessments‚ M&A proposals‚ and stock repurchase decisions. These estimates are used at the divison or the business unit level and also on
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recorder‚ 2) as a product that gives viewers the ability to create their own television network‚ 3) or as a super VCR. I recommend that they position TiVo as the super VCR that gives users a unique TV experience. Analysis TiVo’s potential goes beyond the introduction of an innovative electronics product; it has the power to change the habit of how Americans watch television. So far TiVo’s penetration has been extremely limited‚ many consumers are not aware of its existence‚ and at the point-of-sale‚ the
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